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UPCEA Guest Article: Explaining AI SEO ROI to University Leadership
Prospective students are doing more homework before they ever reach your website. Many start by asking AI tools to explain programs, compare schools, and surface credible options. Those responses shape which institutions feel trustworthy, which ones make the shortlist, and which never get considered at all. By the time a …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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GA4 Guide: 13 Questions to Evaluate Your Agency’s Analytics Approach
Key Insights GA4 is a powerful tool for tracking user behavior and engagement metrics across devices, giving you a clearer picture of how visitors interact with your site. Continuous GA4 tracking, reporting, and analysis enables you to accurately assess your marketing performance, identify trends, and adjust strategies based on real …
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The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]
Insights from Co-Founder and CEO Will Scott Social Search: How Gen Z & Millennial Search Habits Are Changing WILL SCOTT | 10-MINUTE READ Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention! Read More …
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