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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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Higher Education AI Search Strategy: What Students Expect vs. How Institutions Must Adapt
Key Insights Students have shifted how they search. Prospective learners now use AI tools alongside traditional search, making structured, consistent program information essential for visibility. Institutional readiness lags student behavior. Many colleges recognize the influence of AI search but still lack the systems and processes to monitor and improve their …
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UPCEA Guest Blog: Paula French on AI Search Trends in Higher Education
When prospective students begin researching programs, their first stop may no longer be your website…. or even Google. Many now use generative AI platforms like ChatGPT, Gemini, and Perplexity to ask questions, compare options, and find fast answers. These tools influence what students see, what they trust, and which institutions …
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Higher Education SEO Trends in 2025: How to Compete
Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Search Influence Co-Founder and CEO Will Scott recently wrote a guest blog post for our higher education marketing partners at UPCEA. The blog post, titled “Drive Success: Using Recruitment SEO to Fill Higher Education Seats,” takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt …
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