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Search Influence to Share AI Search Strategies for Higher Education at MEMS 2025
As AI continues to redefine how students search for and engage with academic programs, marketers are rethinking how they track, measure, and optimize online visibility. This December, Search Influence will share actionable AI search strategies for higher education at the 2025 UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference, …
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All of Your Higher Education Marketing Questions Answered
Key Insights Half of all prospective students now use AI tools weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed marketers track cost per inquiry (CPI), even though those who do report stronger ROI and campaign satisfaction. 82% of prospective students are …
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2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
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