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Responsive Development with Foundation
Recently I implemented a redesign of the public facing page for one of our services, LeadSNDR. Like any other from-scratch project, I started off with a CSS framework that included a grid system. My old standby was the popular 960 Grid, but within the last few months, I’ve moved on …
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Addressing Self-Referrals from Mobile Sites in Analytics Data
A few of our clients have been seeing referrals in their Google Analytics reports from their own sites: something unexpected, but not unheard of. There could be a few culprits in this crime against data. Digging a bit deeper into the reports, it seems that, for the instances I was …
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More Influencers are Google Certified
At Search Influence, we have always prided ourselves on the knowledge and expertise of our team members. Our innovative company culture encourages our staff members to constantly improve their skill set and familiarity with online marketing industry trends. Anything that gives Search Influence and our clients a competitive edge — …
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New Orleans Non-profit Spotlight: Café Reconcile
Many of us go about our days without thinking about the non-profit world in New Orleans, including myself. I heard about Café Reconcile through one of my family members and wanted to share some of the amazing things they are doing to turn lives around in Central City, New Orleans. …
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Easy Ways to Improve Your Pinterest Descriptions
By now, we should all know that Pinterest is a great tool for businesses. But, since Pinterest is so visually centered, what you may not have thought about is the importance of your written content. After you have your About section properly filled out and you’ve established your boards, it’s …
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Dungeons & Dragons: An Inspirational, Creative Team-Building Exercise
The path before five adventuring comrades follows the dark tunnels of an ancient ruin. With only a torch to share among them, and their wits and reflexes, they must avoid traps, goblins, disease-ridden rats, and other unknown horrors that they would never expect to find. But at the end of …
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5 Tips for Managing a Multi-Location Business Online
Managing a business with multiple locations online can be challenging. It’s important to connect potential customers online with the business location nearest them. Follow these 5 tips for best practices for managing your multi-location business. 1. All locations need their own individual page! It’s important for each location to have …
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Optimize Your YouTube Videos With Video Transcripts
Using YouTube to promote your business is one of the best avenues to take when it comes to outranking your competition. YouTube is one of the largest search engines available today, which means that everyone is trying to get a piece of the action. The only problem is that most …
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Influencer Spotlight: Gabrielle Benedetto
Native New Orleanian, Gabrielle Benedetto has been working on the Search Influence account management team for over a year and a half. When she isn’t at the office, you can probably catch her running around New Orleans training for her next big race or enjoying time with friends and family. …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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