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One Brand to Rule Them All: Unite Your Franchise Fellowship on Social Media
So you want to be successful in online marketing? Well…your franchise needs to get social. More than 70 percent of franchise CEOs and marketing executives voted Facebook as the most effective social media channel for franchises, according to the 2015 Franchise Local Marketing Trends survey conducted by franchise software company …
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Ya-Who? The Slow Decline Has Already Begun for Yahoo’s Local Listing Service
Changes can surprise the SEO world (looking at you, phantom Google updates), and sometimes, changes can be seen a mile away. This is when everyone should look at Yahoo and their local listings. Their importance is diminishing every day, and eventually they will be a thing of the past, like …
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Patience Is A Virtue, But If You Don’t Have It, Use Google’s Popular Times
As a naturally impatient person, I struggle with the following: people who take forever to text me back, traffic, and long lines. Thankfully, Google Search’s newest feature called Popular Times lets impatient people like myself know when a restaurant, business, or venue is busiest so we can avoid rush hour. …
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Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
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This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
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Insta-Update: Direct Messages Just Got Easier on Instagram
Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Celebrate Good Times: The Birthday Experience at SI
Here at Search Influence, we take our colleagues’ birthdays very seriously. With cards, delicious treats, and amazing desk decorations, you can definitely feel the love on your birthday at SI. There are many ways we have celebrated colleagues’ birthdays, but one of my favorite times was when we all dressed …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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The Fantastic Four: New Faces Join The SI Team
This August, Search Influence welcomes its four newest Influencers to the team! Andrew Shepherd – Junior Account Associate Andy graduated from Tulane University in May of 2014 with a degree in political science and Spanish. After a year of serving as an AmeriCorps member in his hometown of Birmingham, AL, …
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