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The December Influencer: SEO & Metrics You Can’t Ignore in 2025
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! Should You Be Marketing During a National Crisis? …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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Why Hire a Digital Marketing Agency? Outsource for Faster Growth
Key Insights Hiring a digital marketing agency gives in-house marketers access to a team of experts with specialized skills and knowledge. Companies benefit from advanced marketing techniques without ongoing in-house training and investment in expensive tools. Outsourcing digital marketing to an agency frees up time for businesses and internal teams …
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Search Influence Named to the 2024 CityBusiness Best Places to Work List
Search Influence proudly announces that our search engine marketing agency has been named to New Orleans CityBusiness’s 2024 Best Places to Work list in the Small Company category. This is our team’s third year in a row receiving this honor and our fifth time overall. This recognition is a testament …
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
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The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! How To Use Cold Email Marketing to Reach …
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Cookie Tracking 101 – November Client Insider
Digital advertising targeting is changing, and it’s not as scary as it might sound. You may have heard chatter about the “death” or deprecation of third-party cookies. Today’s Client Insider will help you better understand what this means and how it’s changing the world of digital marketing and advertising. …
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SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Key Insights: Google announced in July 2024 that Chrome will not fully block third-party cookies but instead give users the option to manage tracking permissions. This shift allows for greater user autonomy and may lead to fewer users permitting third-party tracking. With the potential decline in third-party cookie data, competition …
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Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards
We’re honored to announce that Search Influence has been named a finalist in the Best SEO Campaign category at the 2024 US Agency Awards! This recognition highlights our collaboration with Halvorson Plastic Surgery, where strategic SEO drove meaningful growth in patient inquiries and expanded their reach to patients seeking quality …
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