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Celebrating Women in Leadership: Search Influence Earns 2025 CityBusiness Recognition
Search Influence is honored to be named an honoree in the 2025 New Orleans CityBusiness Empowering Women Awards. This recognition highlights companies across the region that are creating meaningful opportunities for women in business and leadership. Why This Award Matters Each year, CityBusiness recognizes 50 companies that demonstrate a real …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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From AI Automation to Search Strategy: Your August Marketing Intel
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! SEO Automation: How I Built an AI-Powered Question …
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Client Insider – August 2025: Tracking AI Visibility
How We’re Adapting Your Strategy for AI Search We’re managing the technical nuances for you. There are two key things we want you to know about this important industry change: 1. We’ve shifted our SEO approach to optimize for AI search. Some examples are: Keyword Targeting: Adjusted the way we …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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How Marketing Supports SEO and Helps You Score Big With AI Search
Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity signals and driving engagement. Earned media and PR build domain authority and citations that support higher search engine rankings. Email …
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The Future of SEO Is AI: Will Scott on What’s Changing and What’s Next
You’ve probably noticed search isn’t what it used to be. The “10 blue links” are buried under AI-generated answers, featured snippets, and who-knows-what pulled from who-knows-where. So if you’re in SEO, the obvious question is: what now? That’s the focus of a recent conversation between Will Scott, CEO of Search …
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Digital Advertising Strategy Checklist: What to Do Before You Spend $1
Key Insights A paid ad campaign is only as effective as the strategy behind it. Even great creative will underperform without a defined goal, audience, and conversion path. Digital ads can increase brand awareness by up to 80%, but only if execution is precise. Relevance, targeting, and optimization unlock that …
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Search Influence Earns Ninth Spot on the Inc. 5000 List in 2025
I’m proud to share that Search Influence has been named to the 2025 Inc. 5000 list of America’s fastest-growing private companies. This marks our ninth appearance since first earning a place in 2011, a milestone that reflects the steady, sustained growth we’ve built over the years. Why This Recognition Matters …
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7 Tips for SEO Web Developers
Note:This post was updated by Shane Kretzmann on August 4, 2025 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how users …
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