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Rookie Website Mistakes, Part 5: Weak Content
Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
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The Final Countdown: Secure Your Website to Align With Google’s Update to Chrome
The year is almost over, October is finally upon us, and if you’re wondering what you should be checking off of your business plan “to-do list,” then you should definitely place priority on reviewing the security of your website. Starting this month, Google will officially be letting your visitors know …
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How Patients Are Searching for Doctors Online: Make It Easier for Them to Find You
The digital world has infiltrated every facet of our lives, including our health care. Yet, many physicians don’t know how to best compete in this online marketplace. The sheer amount of information on the internet has empowered patients to choose physicians with discretion and change care providers if they don’t …
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Turning Links Into Lemonade: Your Guide to Juicy Internal Linking
You’ve likely heard of internal links. In terms of SEO jargon (which there’s a lot to sift through), they’re pretty straightforward. Internal links are just the hyperlinks on your site that point to other pages within the same domain. For example, your homepage content probably has internal links pointing readers …
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The Small(er) Screen: How Smart Businesses Attract Customers on YouTube
Remember those cheesy local ads that used to be on TV all the time? Here’s a New Orleans classic. It’s memorable and fun to watch, but TV ads have their shortcomings, specifically cost and targeting. TV is also starting to lose its biggest advantage: the ability to reach a wide …
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How to Spiel Like Spielberg: Using Videos to Showcase Your Business
YouTube changed history when it was created in 2005, allowing businesses and individuals to upload personal videos that had the potential to impact the world. Today, video dominates with four times as many customers preferring to watch a video about a business than reading content about it. If video has …
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Rookie Website Mistakes, Part 4: You Have a Single Page Website
Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
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Nine Brands Who Have Mastered Instagram
Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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How to Write Clear CTAs That Convert
According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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