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Seven New Employees Join Search Influence
Anita Shah Anita Shah has been hired as an Account Manager. Anita is a Midwest native, growing up in Michigan. She attended the University of Michigan where she received a bachelor’s degree in Economics. Outside of work, Anita loves to travel; specifically, backpacking trips are her favorite. A bucket list …
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Planning Your Vacation Destination Using Instagram – Ariel Tusa on WWL
Ariel Tusa, Account Supervisor at Search Influence, joined Great Day Louisiana to share how you can use Instagram to plan your vacation like a local. Learn how to build your next trip itinerary using: Hashtags Geotags Creating and organizing Instagram “Collections” Travel bloggers and travel magazines Instagram is a dynamic …
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How to Bounce Back From a Bad SEO Experience
If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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Client Spotlight & Campaign Success: Caluda’s King Cake
If you are from or live around New Orleans you are VERY familiar with the delicious treat that is king cake. One of our client’s, Caluda’s King Cake, is a top king cake bakery in the New Orleans area and continues to see success year-round. Caluda’s King Cake is a …
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Which Social Media Platforms Should Insurance Companies Use?
In a world where a new social media platform gets launched every other week, it can be difficult to know which platforms to embrace and which ones to ignore. This can be particularly difficult when trying to identify the platforms your audience is already on. As a rule of thumb, …
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15 Quick Tips on Using Geolocation Targeting for Your Law Firm
Once upon a time before GPS and Bluetooth, marketing your firm was an absolute nightmare of unknowns and shots in the dark. There’s a limit to the amount of kitschy commercials you can make, right? The era of big tech is upon us, and if you haven’t tapped into Geofencing …
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Enriching Your Results on Google
If you’ve used Google to perform a search for a recipe, an answer to a question, to find a restaurant, or find out the time a concert starts, you’ve probably noticed that not all search results look the same. Some of the results have extra information, some appear with pictures …
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How to Create Effective and Engaging Video Content on a Budget
In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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How to Use Google Shopping to Increase Retail Sales
It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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