-
Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
Continue Reading >> -
Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment
The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
Continue Reading >> -
How to Optimize Existing Content for Your Holiday Marketing Campaign
All of a sudden you realize that the holidays are here and you’re not ready. You have your holiday merchandise in stock, but you haven’t promoted it or even thought about updating your site to include it. It kind of feels like it’s Christmas Eve and you still haven’t gotten …
Continue Reading >> -
How Does Having an SSL Certificate Impact Your Site’s SEO?
Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
Continue Reading >> -
Three Ways to Improve the Quality Score of Google Ads
At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
Continue Reading >> -
Website Cookies: Should You Be Concerned?
You’ve probably noticed that many sites notify you that they use cookies and ask you to save them. You may have also noticed that these notifications are more frequently appearing on sites. Why have cookies become so prevalent, and should you be worried? What Is a Cookie? A cookie is …
Continue Reading >> -
Search Influence Moves Headquarters to Central City, New Orleans
We moved on UP-town! After 5 years in our downtown headquarters on Gravier Street, Search Influence has moved our world headquarters just over a mile uptown, where we’ve taken over a 3-story building on Oretha Castle Haley Blvd. We’ll be joining the Youth Empowerment Project (YEP), Café Reconcile, Southern Food …
Continue Reading >> -
10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age
This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
Continue Reading >> -
Drive Conversions With Instagram Shopping Product Tagging
Ever have one of those “OMG I need it” moments when scrolling Instagram? What if I told you your customers can go from “Oh my God” to “It’s mine” in just a few taps? Instagram is making it even easier for you to give potential customers seamless shopping experiences with …
Continue Reading >> -
Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019
Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
Continue Reading >>
