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TIP – Key phrases ARE search
Perhaps THE most important part of any search engine marketing campaign is key phrase selection. You can have the most optimized, organized, accessible web site on the planet, but unless you can be found for the key phrases for which people are searching you’re out of luck. In my opinion, …
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TIP – Don’t Slow Down the Spiders
In addition to being text deficient, a web site that relies too heavily on images or flash has another very serious problem to overcome. There are billions of web sites on the Internet and the search engine spiders (the pieces of software that crawl the web in search of new …
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Website Promotion Blogging
I just claimed this blog on Technorati. I must say, the more I learn about the ways in which a blog can interact with blog search engines the more I’m convinced of the value of blogging for website promotion. I was shocked when I discovered that Alexa attributes 12% of …
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Website Promotion Through Link Bait
Link Bait is such a fun phrase which really means: creating compelling content in the hope that people will link to it. We created for Search Influence a very simple search engine ranking analysis tool . It’s simple, but covers the basics. Our contention is that many of the techniques …
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Website Promotion is Good PR
So, we’ve established that website promotion is not voodoo, right? I’ve always been a big fan of killing two birds with one stone (metaphorically of course), and realize that sometimes we can all get a little bit of tunnel vision around one issue or pursuit. Web site promotion is a …
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Small Business Expert Website Promotion – You’re the Expert
I take part in a few online forums and I think they offer a great place to learn and interact with others in the community. Just today I picked up on a thread which offered some great advice for small businesses in regard to more traditional marketing I’m re-posting my …
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Is Website Promotion more valuable than design
Or, as a subtitle: Who’s afraid of the big bad template? Ok, all of you design / aesthetic purists get your typing fingers ready. I believe in the project management triple constraint – there is always a trade-off among time, quality and resources. So put simply, in a world of …
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Is Website Promotion Just Good Salesmanship?
I’ve recently become enamored of the long sales letter – here is one of my favorite examples from the last couple weeks. He’s selling the hosting, he’s selling his money-making website, but mostly he’s selling the dream “Internet Riches” for next to nothing. The long sales letter speaks to a …
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Website Promotion is not Voodoo
For a couple years I’ve thought, about what would I blog? I’m sure lots of people have the same blank sheet syndrome about blogging. In August I spent a week at SES in San Jose, CA, and I was struck by one thing: most search marketing folks are still banking …
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PR + Social + Local Search = Boom!
This was my presentation at Local U Advanced in Santa Monica on 2/6/2019. It includes a number of case studies from clients in which we combined social media, public relations, influencer marketing and more to reinforce their authority in the local market.
