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Do plastic surgery before and after pictures help close the deal?
Occasionally, we have a new plastic surgery client who does not use before and after pictures on their website. Traditionally, plastic surgery internet marketing experts have held on to the belief that a before and after gallery is a must for driving traffic to the site and ultimately turning visitors …
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Rise Before Dawn, Make Family Rich
No one who can rise before dawn 360 days a year fails to make his family rich. Quoted from Malcolm Gladwells “Outliers: The Story of Success” in the Freakonomics Blog Related: When the sun comes up, you better start running
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Google “My Social Circle” Invading The SERPs
Google Buzz with its “Connected Sites”option is deeper, and perhaps more insidious, than we thought. It appears, that in addition to insinuating itself into Gmail, Gchat and Google’s mobile services, through Google My Social Circle Google Buzz is picking up information from sites listed in your Google Profile and including …
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Exploring the Successfulness of Facebook Advertising
Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.
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NASMM (Senior Movers) Conference Las Vegas 2010 – Presentations
Below are the slides from my presentations to the National Association of Senior Move Managers last weekend. This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with …
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Learn from Local SEO Leaders at Local Search Summit
Local search experts share secrets, tips and tools to dominate local on March 23, 2010 at SES New York. Local search marketing is a different animal than typical search engine optimization. (Is there such a thing as “typical search engine optimization”?) The semi-annual Local Search Summit will be held March …
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What’s the (Google) Buzz?
As anyone with Gmail or their ear to ground has realized Google Buzz has been released. I was both excited and hesitant to try it out. I was excited because Chrome in all its sleek simplicity has been my chosen browser for a few months, and Gmail and Google Talk …
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For Plastic Surgery Marketing, Content Really is King
As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing. As with any business we have some customers who just go along – who are happy to …
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Triumph of the WhoDat Nation, The Saints & New Orleans
Who dat? Who dat? Who dat say dey gonna beat dem saints? The above is my best approximation of the phonetic for the entire “Who Dat” chant. Who Dat, used to be a very personal, private New Orleans thing. I was in New York a few weeks ago visiting my …
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Facebook Advertising Delivers Low Cost Per Lead
In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients. The surgeon wanted to reach potential tummy tuck and breast augmentation patients. We selected a number of stock images and loaded the ads. However, Facebook rejected all of our ads (The Downsides) because they …
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