-
Duplicate Content: Bad News for Rankings
Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place …
Continue Reading >> -
Is it really important to get on the Google map? and … How does a SMB get on the Google Map?
One of the first road blocks we often have to get around is the belief that the Google Local 7-Pack map listing is the “whole enchilada.” Yeah, the Google 7-Pack is definitely a positive listing for a local business, gets your listing featured at the top of the page with …
Continue Reading >> -
Your Designer Does Not Do SEO
Have you ever asked your mechanic to reupholster your seats? Have you asked your aesthetician to give you a face lift? Probably not and with good reason. It isn’t their job. There may be mechanics out there who know a lot about upholstery and some who can actually do it. …
Continue Reading >> -
Practical Ways to Combat Potential Negative Publicity
I am super excited! After weeks and weeks of searching, I finally found the red, snakeskin platform pumps I have been looking for! Of course, before I make the purchase (and part with that amount of money for a pair of shoes), the first thing I do is Google them …
Continue Reading >> -
Online Reviews Rule With Google’s Sidewiki
The reason testimonials and reviews are so powerful is because they provide a third-party (and hopefully, unbiased) opinion of what actual users think about products and services. Google knows this and considers reviews and citations an important factor in local search rankings. Studies have shown that not only do long customer …
Continue Reading >> -
Benchmarks for Plastic Surgery Marketing Online December 2009
Plastic Surgery Internet References Benchmark for December Shows Overall Decline of Less Than 17% from Spring – The Busiest Season of The Year We work with a number of plastic surgeons and have the opportunity to really get a sense for their zeitgeist. Right now many of them are feeling …
Continue Reading >> -
Will the Real Google Places Page, Please Stand Up, Please Stand Up?
Your Google listing and its Google Place page is a great central depository for all information about your business. It is the compilation of business owner provided data as well as user-generated reviews. The Place page is an incredibly valuable tool for a small or medium size business owner. The …
Continue Reading >> -
The Pros and Cons of Google Place Pages
Google’s idea of giving small businesses their own page through their project, Place Pages for Google Maps, has got local search buzzing with the SEO implications of this move for small business websites. Could Place Pages provide competition in the SERPS for the small business website? It’s possible. Will they be bad …
Continue Reading >> -
Local Search Summit at SES Chicago
I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit. I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search. And, I’ll be jointly presenting with Steve on Mobile applications and their importance …
Continue Reading >> -
Will Scott to Speak on Local Search Ranking Factors at SMX East
President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites. In a recent …
Continue Reading >>
