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Marketers Like Us – How I’ve Learned to Stop Worrying and Love Having No Privacy
Marketers like us aren’t trying to figure out who specifically visited our site and did what, it’s more like an ant farm than an investigation. Instead of ineffective tools and sheer guesswork, the visitor loses a little privacy to help small business owners understand how people came to and use …
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SEO for Musicians: Take Advantage Of Your Audience!
If you’re involved in any kind of creative endeavor, chances are you’re waiting to be discovered. The duty of the artist is not just to make art, but to share it with others; this goes doubly for musicians, whose opportunities for media expansion have exploded in the last several years. …
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Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
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Is Google Ignoring Your Backlinks? Webmaster Tools Can (Maybe) Help (Sometimes)
Anyone who is aware of the most basic and fundamental tenets of SEO knows as long as you’re not screwing up your site too bad (using only flash, no content on home page, etc.), backlinks will be the most important factor determining how well your site performs organically. If you …
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Government and Social Networks: Democracy on the Rise?
In January, the world media and most of its consumers were riveted as events unfolded in #Egypt as the ouster of Hosni Mubarak gradually unfolded. It may have been the most widely televised, blogged, photographed, and tweeted-about revolution in the history of the planet, as people received up-to-the-second updates as …
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Google Places And HotPot Merge Into One Streamlined Service
When Google introduced HotPot, the Foursquaresque recommendation engine based on social results, it was hailed as a seamless integration of Yelp-style reviews and uniquely Google functionality. We’ve already discussed its simple ethos of personalized recommendations based on friends’ and peers’ reviews, furthering the “social results are relevant results” direction that …
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SEO and Public Relations: This Small, Small World Has Room For Both
In a world of fierce, undercutting, and faceless competition, Search Engine Optimization mixed with social media brings back to small businesses a much-needed breath of fresh air. It has been learned that you can’t fight big business on its own turf. Unlike the national chains that have dominated the first …
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Why Villifying DKI Is Pointless
Dear Paid Search Advertisers, This {KeyWord:fallback phrase} is not your enemy. Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this …
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Google Places’ Hotel Booking Feature
It’s been nearly four years since I’ve left New Orleans on any kind of leisure trip, but this weekend, I’ll be out on the road to Austin for my first “I’m an adult” vacation. Leading, for the most part, a frugal and boring existence, the task of planning a vacation …
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Optimizing Site Speed – Why Google Is Right
With the most recent algorithm update, Google made it clear that a site’s user experience is now a factor for your search ranking. Though this may be a giant leap forward for assessment of site quality, the backlash against the farmer update shows that such metrics for SERP rank might …
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