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Astroturfing Comes to Social Media — What Reddit Can Teach Us
While I’m not the biggest video gamer — the glowing box, as a general rule, holds other and better appeals for me than pushing around pixels shaped like underwear-clad lady ninjas — when I came across this kerfluffle involving Reddit’s /r/games section my ears couldn’t help but perk up. Several …
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Small Business SEO Basics: Rank for Your Own Name!
Have you ever searched for a business by its own name and come up empty-handed? What about searching for its own name PLUS the city it’s located in and still no luck? It happens! Google definitely makes stupid choices at times, but most of the time this happens when we …
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Why Flash Movies Don’t Help Web Marketing
The number one rule in marketing is staying current. To show that your product matters to a customer and help make the sale, you need to keep track of trends, impress with technology, and give your target demographic enough reasons to buy your product. One effective way to wow people …
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SMX West 2011 – The Aftermath
SMX West 2011 was a complete success for our Influencers. The two newbie’s, Anthony Coleman and Rodney Hess, successfully dominated their sessions, and veteran Will Scott successfully dominated Yelp during his. You may have missed it live, but you don’t have to miss out on the great information provided there. …
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MergeWords takes the elbow grease out of keyword research, domain checks and linkbuilding
As Internet social media practitioners, we’re always on the lookout for ways to streamline activity in a fast-paced, data-heavy world, from apps that eliminate the check-in/out process of location tracking to integrating user reviews directly into Google Places along with basic phone book-style information. Keyword research is one of the …
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Google “Farmer” Update: Big Panda Makes Mountains and Molehills
For the web designer or internet marketer, Big Panda brought the web back to the user. The goal, more now than ever, is to create a site that people will want to interact with. Compelling visual designs, interesting and relatable content, and user loyalty both on and off the site …
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New Google website block feature: end-user advantage or an assault on SEO?
Yesterday, Google (ever heard of ’em?) announced that they’ll allow users to start blocking whole websites that they don’t want to see in their search results. The internet’s long been a place where the individual user can define a personalized geography of websites and online communities where irrelevant content effectively …
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Kenneth Cole/Cairo Twitter Debacle: Businesses Learn A Valuable Social Media Lesson
Last month, the world saw their attention turned to Egypt and watched media coverage unfold as its citizens protested in an effort to force long-term President Hosni Mubarak out of office. Subsequently, and like most hot button topics, the issue carried over to both Facebook and Twitter and lingered on …
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Radiohead and Social Media: The Twitterized Release of “The King of Limbs”
The members of Radiohead are a private bunch, often very selective with their interviews and keeping low-profile lives in their hometown of Oxford, England. As such, the press scrambles over every utterance that the band might put forth, which isn’t much. But their online presence, long established, is staggering. Their …
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Actionable Social Media Analytics: Likes to Leads
Last week I had the pleasure of presenting on Social Media Analytics at SEMpdx SearchFest. Most of our customers have no interest in Likes and Followers for their own sake. What we’re interested in most is Leads. In other words, do our Social Media Analytics enable us to track actionable …
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