News

• 5 for Friday — Links, Stories, & Posts for Your Weekend

  April 12, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  The Holy Grail Of Internet Marketing: Owning The Whole SERP — Search Engine Land Search Influence’s very own Will Scott gives a brief how-to on the essential methods of owning your search engine results page. The main points he hits in the post are the importance of branded SERP ownership, …
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• 5 For Friday — Links, Stories & Posts For Your Weekend

  April 05, 2013 by in News Jeff Ramos - Comments Off on 5 For Friday — Links, Stories & Posts For Your Weekend
  

  1. The Marketing Value of YouTube – SEO MOZ The author here discusses the impacts YouTube can have for your product. YouTube is a great resource if you are looking to build your brand. It is important that you put up quality videos over the quantity of videos. Check out the article for …
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• 5 for Friday – Links, Stories, and Posts for Your Weekend

  March 29, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday – Links, Stories, and Posts for Your Weekend
  

  5 Ways To Pay For Twitter Exposure – Crazy Egg We’re all used to the ads on Google and Facebook, but paid campaigns on Twitter are still unfamiliar for many businesses thinking about a paid advertising campaign online. Here are five different methods to get your tweets seen by more …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  March 22, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call — Mike Blumenthal Even if you don’t keep up with the war between Apple and Google, you’re probably familiar with Apple Maps and it’s not-so-impressive emergence last fall. Well, since then, the app’s gotten its ducks …
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• Team Hairy Shearers

  March 18, 2013 by in News Search Influence Alumni - Comments Off on Team Hairy Shearers
  

  It’s funny how quickly one can bathe when you don’t have any hair. Yet every March I reduce my normal 15 minute shower by half. This hairless journey is because of a program called St. Baldrick’s. St. Baldrick’s is a charity that raises money to fund childhood cancer research. However …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  March 15, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  1. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph.     2. Google Announces Retirement …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  March 08, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An …
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• What’s Everyone Yelling About?

  March 04, 2013 by in News Search Influence Alumni - Comments Off on What’s Everyone Yelling About?
  

  First a caveat, I am not a psychologist, but we’ve all felt the urge to ask the question “Why Is Everyone on the Internet So Angry?” The article linked here addresses the cultural pressures on the individual that may result in the bombastic tirades we often see on message boards …
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• 5 For Friday — Links, Stories & Posts For Your Weekend

  March 01, 2013 by in News Search Influence Alumni - Comments Off on 5 For Friday — Links, Stories & Posts For Your Weekend
  

  1. How does social media affect your SEO? – Search Engine Journal Does Google really pay attention to social signals? As more and more users share content through social networks, Google is taking note to what gets shared and has even trying to capitalize on that by starting Google+. Some …
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• 5 for Friday — Links, Stories, & Posts for Your Weekend

  February 22, 2013 by in News Search Influence Alumni - Comments Off on 5 for Friday — Links, Stories, & Posts for Your Weekend
  

  How Brand Came to Dominate Google’s Relevancy Algorithm – SEO Book Google CEO Eric Schmidt has said, “Brands are the solution, not the problem.” Going all the way back to 2003, this infographic details the timeline of Google’s preference for brands in rankings, even going into some high-profile companies using …
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