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Industry Insights
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Google HotPots – As tasty as it sounds?
I love Vietnamese food. The word “love,” as a rule, gets thrown around with some degree of carelessness. I doubt, for example, that my International Relations grad-student roommate is romantically enamoured with Nelson Mandela despite proclaiming her undying affection for his “dreamy” social policy, but there’s just no other verb …
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Have you measured it?
It’s an honest question. Tons of people have. There’s nothing wrong with it. It let’s you know what you’re up against. Here at Search Influence, we do it all the time. In fact, we measure it so much that it’s almost become ritualized. So I’ll ask again, have you measured …
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The Don Draper Guide to Internet Marketing
Don Draper is the suave, womanizing Creative Director of Sterling Cooper Draper Pryce on AMC’s Emmy Award-winning Mad Men. He’s intelligent, handsome, and has a Superman chest for crying out loud, but he is also the epitome of a tragic hero. Despite his best efforts, he just can’t seem to …
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What Small Businesses Can Learn From Comics
Learn how the comic book industry is using social media and search marketing and how you can do the same to expand your presence on the web.
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Place Page Reviews are Now Separated
Tonight, I was logged into the Place Page account for my husbands’ business adding a Coupon. I haven’t looked around his Place Page in a while, and I was trying to see what I have missed in the months since I last logged in. (Just as the cobbler’s children go …
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Recent IAB Study Proves Advantages of Online Marketing
The Internet Advertising Bureau (IAB) has released the results for their 2010 Half- Year study on Internet Advertising Revenue. Not surprising to many is that Internet Marketing Revenues for the 1st half of 2010 alone totaled $12.13 billion dollars – an 11.3% increase over the same period in 2009. If …
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Foursquare Survey Contest Winner Announced
We’d like to congratulate the winner, chosen at random, from our respondents to the first-ever Foursquare advertiser study. In order to be completely fair, we picked the entry at the halfway point (#65 of 130 respondents). And the lucky winner was Jeff McAvoy of the Urban Ecology Center. The Urban …
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DUDE, Where’s my Map?!?
I had a team member send out a red flag email about a client’s Maps listing 2 hours ago. We had successfully squashed a listing created by a competitor who had been spamming with our guy’s business name, but today, it suddenly appeared again, and our guy’s real listing completely …
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CityGrid Media (an Orange Soda Investor) Scummy Lead Generation
CityGrid Media, who recently invested significantly in Orange Soda (an SEO/PPC firm out of Utah) has chosen to use the favored tactic of Nigerian princes and Offshore Link-Exchangers to drum up business for their new partner Orange Soda. I’m very surprised to see this kind of thing from a company …
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Plastic Surgery SEO – The Lighter Side: “Big Tits”
A friend and colleague forwarded me this wonderful little ditty. She does some of the best plastic surgery websites at the helm of her design and development company, and she knows what appeals to the viewer. We do a fair amount of Plastic Surgery SEO around here and she knows better …
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