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Industry Insights
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Google Wave has reached its Crest
In an earlier post, we discussed Google Wave and its pros and cons. Well, less than a year after it’s launch, you can wave it goodbye. See what I did there? Despite its loyal fan base, Wave just didn’t get the following they’d hoped for. So, they decided to pull …
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Top 5 Chrome Plugins for Search Marketing
As a Search Marketing professional I’m always looking for new browser tools to help me with optimization. Over the last few months, I’ve become a huge fan of Google Chrome. It’s fast, light-weight, and has tons of user generated extensions for SEO, PPC, and SMO. Here is a list of the …
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Google Wave: Revolutionizing Communication or Reinventing the Wheel?
So it’s been about nine months since Google unveiled one of their latest- and largest- endeavors: Wave. For those of you who haven’t been keeping up with Google’s global takeover, Wave is a real-time communication platform that has the potential to completely revolutionize or even replace standard email. It rolled …
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Looks like Google CAN admit they are wrong!
So today while working with a particularly problematic listing within a particularly jacked up (for lack of a better word) market and cluster of listings, I noticed a new option Google is showing in the “Report a Problem” section. We worked for months to straighten out a client’s listing and …
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New Google Interface: My Before and After Images Disappeared from Google Images!
The majority of plastic surgeons have a robust before and after image gallery on their respective websites. With a strong plastic surgery client base, in addition to other industries, we pay attention to the images and their inclusion in the Google Image search. In the last week, our SEO team …
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Facebook Advertisting – The Internet Marketing Gold Rush
I am frequently asked what the next big thing in paid marketing is – while I tend to keep my online marketing secrets close to my chest, I always answer Facebook. With hundreds of millions active users, it is Sutter’s Mill in the pay-per-click Gold Rush. As paid search platforms …
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Google Maps – an equally useful tool for customers and businesses alike
I can’t fight this feeling any longer. I need to profess my love of Google Maps. Our relationship was a tumultuous one, but she won me over in the end. Living in New Orleans, where some street signs are still missing from their respective corners, Google maps was a saving …
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Mobile Marketing No Longer Means Slapping Your Ad on a Bus
Imagine you just pulled into the mall parking lot with your three antsy children who are complaining that they are hungry, need to go to the potty and want to go to the Disney Store… Amidst all of the chaos of getting them out of the mini van and making …
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Pace Yourself. Online Marketing Messages: When Less is More.
“Everything in Moderation,” the saying goes. This can be attributed to everything and anything, almost. It’s important to acknowledge this, especially with such easy and immediate access to your audience. The only thing that comes to mind that this would not apply to in online marketing is link building and …
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You Can Buy Brand Love on Twitter?
Social media marketer realizes buying followers on Twitter is a waste of money and time – sexy Russian spambots never buy-in the marketing pitches.