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Industry Insights
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Microformats – Web 3.0? Really?
Microformats, an extension of the concept of the “semantic web,” are renewed again for SEO. While they’ve been around since at least 2005, microformats use XHTML to build upon existing standards to make it easier for people to be able to use normal-looking content and for search engines and other …
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Marketers Like Us – How I’ve Learned to Stop Worrying and Love Having No Privacy
Marketers like us aren’t trying to figure out who specifically visited our site and did what, it’s more like an ant farm than an investigation. Instead of ineffective tools and sheer guesswork, the visitor loses a little privacy to help small business owners understand how people came to and use …
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Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
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Google Places And HotPot Merge Into One Streamlined Service
When Google introduced HotPot, the Foursquaresque recommendation engine based on social results, it was hailed as a seamless integration of Yelp-style reviews and uniquely Google functionality. We’ve already discussed its simple ethos of personalized recommendations based on friends’ and peers’ reviews, furthering the “social results are relevant results” direction that …
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Why Villifying DKI Is Pointless
Dear Paid Search Advertisers, This {KeyWord:fallback phrase} is not your enemy. Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this …
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MergeWords takes the elbow grease out of keyword research, domain checks and linkbuilding
As Internet social media practitioners, we’re always on the lookout for ways to streamline activity in a fast-paced, data-heavy world, from apps that eliminate the check-in/out process of location tracking to integrating user reviews directly into Google Places along with basic phone book-style information. Keyword research is one of the …
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Egypt Blocks Internet Access – What That Would Do To Us
Starting last Thurday, Egypt “shut down Internet access to its 80 million citizens.” Possibly spurred by the Tunisian overthrow of President Zine al-Abidine Ben Al Ben Ali, the riots in Cairo, home to more than 16 million citizens, defied the rule of President Hosni Mubarak, head of state since 1981 …
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Google Exposed! Don’t Trust Webmaster Tools Reporting!
How much can you can trust Google data reporting tool? A SEO takes a look at Google Webmaster Tools and compares the data to Adwords Keyword Tool and actual Adwords data.
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Mayor Maker iPhone app does what the name says
Oh, foursquare! I can’t decide whether I want to dump you or go steady by offering you my class ring to wear around your neck. With Facebook jumping on the location-based check in craze, it’s just easier to do it on the app I use constantly as opposed to the …
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Buyer Beware – How Negative Reviews Led to Positive Google Rankings
The old adage that any publicity is good publicity might ring true for the way Google produces its search rankings.