Behind the Scenes of Your SEO Strategy – May Client Insider
May 21st, 2025 by
SEO Success Takes Strategy, Not Just Software
We boost your business’ visibility through ongoing monitoring, tactical adjustments, and expert insights.
When you invest in SEO with Search Influence, you’re not just paying for a one-and-done strategy or a quick fix. You’re getting an iterative, strategic plan that our SEO pros adapt based on your business goals, audience, performance data, and changes in the search landscape.
Here’s a behind-the-scenes look at what our strategists monitor and adjust to keep your business reaching the right people:
Tracking Your Progress
We look at your site’s traffic, keyword rankings, and search performance to make sure we’re on track to achieve your SMART Goals.
- Organic traffic trends: Are more people finding your site through search? Are there opportunities to reach other audiences?
- Platform insights: Which keywords and pages are earning visibility and clicks?
- Search intent shifts: Are competitors using different types of content that are performing better for similar searches?
Tuning Up Your Website Content
We make targeted updates to the content and structure of your site to help search engines, AI engines, and users better understand and engage with your site.
- Titles, meta descriptions, and headings: Are they clear, relevant, and eye-catching enough to drive clicks?
- Internal links and anchor text: Are we guiding users and search engines to the most important information?
- Content freshness: Is your content aligned with what people are searching for? Does it reflect your current offerings?
Technical SEO Maintenance
We run regular behind-the-scenes checks to ensure your site is performing at its best.
- Routine technical audits: We identify and fix issues like crawl errors, flagged pages, and slow site speeds.
- Smooth site performance: We ensure your site’s pages are indexed properly and resolve any errors that could affect how search engines treat your website.
Staying Ahead of Industry Changes
We stay on top of what’s new so your strategy stays strong.
- AI search: We’re adapting your tactics to help you show up in AI searches like AI Overviews, ChatGPT, and Gemini.
- Platform updates: We adjust when Google releases major updates (like its March core update).
- New search result features: Are things like AI Overviews, “People Also Ask,” or Maps pushing organic listings further down the page
- Constant strategic improvement: We stay ahead of SEO trends by developing new best practices. Our experts are sought after to share our knowledge with others in the industry.
Every optimization is driven by expert analysis, strategic adjustments, and a dedicated team that knows how to make real impact.
READ MORE:
The Future of Search: SEO and AI Impacts Explained
by Michelle Neuhoff Boyd
AI-Powered Search Is Here — Why It’s Time to Invest in SEO
by Chuck Wilkins
Got questions or want to discuss how we can take your strategy even further? Reach out to your Account Manager today.
