This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
-
For Plastic Surgery Marketing, Content Really is King
As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing. As with any business we have some customers who just go along – who are happy to …
Continue Reading >> -
Triumph of the WhoDat Nation, The Saints & New Orleans
Who dat? Who dat? Who dat say dey gonna beat dem saints? The above is my best approximation of the phonetic for the entire “Who Dat” chant. Who Dat, used to be a very personal, private New Orleans thing. I was in New York a few weeks ago visiting my …
Continue Reading >> -
Benchmarks for Plastic Surgery Marketing Online December 2009
Plastic Surgery Internet References Benchmark for December Shows Overall Decline of Less Than 17% from Spring – The Busiest Season of The Year We work with a number of plastic surgeons and have the opportunity to really get a sense for their zeitgeist. Right now many of them are feeling …
Continue Reading >> -
Local Search Summit at SES Chicago
I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit. I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search. And, I’ll be jointly presenting with Steve on Mobile applications and their importance …
Continue Reading >> -
Will Scott to Speak on Local Search Ranking Factors at SMX East
President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites. In a recent …
Continue Reading >> -
LinkedIn Company Profile Tutorial from Dream Systems Media
Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile . Among the benefits are: One more positive reference for your brand (reputation management) Ability to …
Continue Reading >> -
As soon as you have a pro-peace rally, I'll be there
I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there. Mother Teresa http://www.woopidoo.com/business_quotes/authors/mother-teresa/index.htm
-
Facebook Marketing – Sneaky, Subversive, Effective!
The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier. Don …
Continue Reading >> -
Twitter for Local Business
This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon. We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter …
Continue Reading >> -
Use Twitter for Business? Tell Us About It
UPDATE: At the suggestion of Terri Troncale I want to invite submissions for non-profits as well. Please, please – fans, recommend your favorites! I’m really happy to have the businesses self-submit but I want to get rid of these iTunes cards 😀 Also, my original limitation on location was because …
Continue Reading >>
