For Plastic Surgery Marketing, Content Really is King
February 10th, 2010 by
As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing.
Paul Parker M.D. - New Jersey Plastic Surgeon
As with any business we have some customers who just go along – who are happy to get our monthly reports, see their return on investment analysis and make the occasional comment or request. While we try, we can’t get all of our plastic surgeon clients on the phone monthly or even quarterly and ultimately, when it’s their business and their paycheck they are the ones who have a vested interest in their marketing effectiveness.
Then there are the practices, in plastic surgery, marketing like crazy and very involved both in the process and the outcomes. The doctors who spend their weekends and evenings documenting procedures, researching the industry and engaging with prospective patients online using their web sites as a tool for plastic surgery marketing and eduction.
One such doctor is Paul Parker. Dr. Parker has spent countless hours writing and working with artists and designers to assure the information he presents is spot-on what his patients want.
Parker Center for Plastic Surgery, New Jersey – Breast Augmentation
122 East Ridgewood Avenue
Paramus, NJ 07652 – (201) 967-1212
Recently Dr. Parker, working with our favorite plastic surgery website designer Aimee Ellingsen of Cake Websites & More, spent a lot of time revamping his breast lift pages.
Now, I’ll tell you. After 3 + years of working with plastic surgeons I know way too much about plastic surgery.
This stuff is amazing! Dr. Parker, through words and illustrations makes the considerations and the procedure of breast lift imminently approachable.
There’s a lot to plastic surgery marketing, but the foundation is a doctor who cares enough to educate patients on complicated topics.
Many plastic surgery procedures are easy enough to conceptually understand. But after 3 + years working with these guys I really never understood all the considerations of Breast Lift. A Breast Lift is a much more complicated decision process. How much breast material is there, how much sag, where are the nipples relative to the breast as a whole? I mean it’s crazy.
Anatomy of Breast Ptosis Image from Parker Center for Plastic Surgery
So the point is, Dr. Parker and Aimee Ellingsen‘s team created this GREAT content. Perfectly explanatory works which help one understand not only what kind of intervention is needed depending on the condition of the breast, but what the options are and what the surgical process looks like.
Breast Lift Options Picture from Parker Center for Plastic Surgery New Jersey
And now, I get it! I, as a lay person, now fully understand the problem, the solution and, if I were a prospective patient, would be able to begin the process of understanding my need for plastic surgery.
As is often the case, content really is King. Dr. Parker intending to be informative and educate patients wound up creating great content, which is the foundation of great plastic surgery marketing.
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Related Posts:
- Plastic Surgery Internet Marketing – Less Scary than You Think
- Benchmarks for Plastic Surgery Marketing Online December 2009
After reading this, I pulled up the website of a locally known plastic surgeon and instantly saw a huge difference. The breast lift section on this particular site consisted of four small paragraphs.
While the site has a fantastic look to it with beautiful colors, graphics, and images, it lacked in the information department. If I was looking around for a plastic surgeon, I would spend more time on a site where I could read up a bit on my prospective procedure, and when it came time to book a consultation, I would most certainly be booking with the surgeon who provided me with all of the free, readily available information on his or her site.
And, from a plastic surgeon’s perspective – if my patients are reading information I provided and know is 100% correct, they will most likely be coming to the consult ready with detailed questions because they will already understand the basics! This would save my practice time and money in the long run because the surgeon can spend more time during the consult talking about patient concerns rather than simply explaining the procedure and its options.
Wow! What phenomenal patient information! Someone was just recently asking me questions about breast lift. Without hesitation, I can send them straight to Dr. Parker’s explanations. Great content for women considering this procedure.
And fantastic design work, Aimee! – To explain those complex ideas so clearly to any woman at a glance is impressive. I was totally engaged in the info in about 2 seconds!
I think this website is very informative and pleasant to look at. It is key for anyone considering plastic surgery to be as informed as possible – and this website allows and promotes just that.
The graphics help to break down the procedures in a very easy-to-understand way.
Dr. Parker probably appreciates when potential patients come in prepared with questions and already having some expectations.
Having such rich, abundant content on a site allows for much keyword usage and plenty of SEO opportunities.
Reading this particular blog post is helpful to me because I am working on a project that produces multitudes of content in short periods of time for numerous companies. This just reinforces the importance of quality content and how it produces informed customers and great SEO opportunities.
Plastic surgery, for a large amount of people, is a very personal process and decision, which is why the web is such an incredible resource for information. People can search for information in the privacy of their homes. I believe Dr. Parker truly understands and respects this process. It’s encouraging that he wants his patients to be informed and it also shows that as a patient he can be trusted as a surgeon. Personally, I would be uneasy with a surgeon who I felt wasn’t open with information about the procedure- especially plastic surgery as its typically elective.
Also, as a visual person, I think his detail in the diagrams helps me understand more clearly if there really is a need for me to undergo surgery. I would think I’m not the only one who agrees with that.
Really cool information.