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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Search Engine Optimization and the Locomotive Consultant
There is a lot of chatter among search engine marketing professionals right now having to do with whether or not the basics of SEO, particularly on-page search engine optimization techniques, should be worthy of the attention it gets. Just to recap: Jason Calcanis, formerly of AOL, has been quoted on …
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Economical SEO just makes sense
I’m a little saddened to hear that Shoemoney is not renewing at webmasterradio.fm. For those of you who don’t know, Shoemoney became famous, some would say infamous, when he published a picture of himself with a very large AdSense check. In a recent conversation between Shoe and Quadzilla on the …
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Search Engine Optimization Guaranteed – That’s right, GUARANTEED
That’s right, I said “Search Engine Optimization Guaranteed“. I’m constantly looking for new ways to energize our sales process at Search Influence. It seems like in most of my personal selling I find myself talking to larger clients – clients for whom there’s a good ROI in customized SEO and …
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Website Promotion vs. Mainstream Media
Website promotion offers the only direct, un-fragmented advertising channel available. I am a member of BNI where I go, as a small business owner, to promote my business and extend my network. BNI is responsible for a lot of good referrals for Search Influence and I advise it to anyone …
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New Orleans Chiropractor Found Online – From Baghdad
Our client Dr. Gordon Dubois let me know about a call he got last week which just makes me happy. Dr. Dubois, owner of New Orleans Chiropractic got a call last week from a young service man who is on his way home. The call was from Baghdad! No, this …
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You don’t need the DOT com for domination in website promotion
I just had an interesting conversation in which I was reminded of how sad it must be to be a domain squatter. It is true that you can more easily attain good ranking if you have a domain name which matches your key phrases, but what if you bought a …
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TIP – In Website Promotion Every Page Is An Island
How do you plan to be found? If your business were on a deserted farm road in the middle of nowhere, how would you be found? Chances are, you wouldn’t be. Your web site and the pages within are the same way. Just because you’ve published a web site doesn’t …
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TIP – Search Engines Only Read Text
A big part of the way a search engine decides how to give you a good response is by looking at how closely what you type in to their search box matches the words they have in their database of web sites. For this reason, it’s critically important you use …
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TIP – Key phrases ARE search
Perhaps THE most important part of any search engine marketing campaign is key phrase selection. You can have the most optimized, organized, accessible web site on the planet, but unless you can be found for the key phrases for which people are searching you’re out of luck. In my opinion, …
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TIP – Don’t Slow Down the Spiders
In addition to being text deficient, a web site that relies too heavily on images or flash has another very serious problem to overcome. There are billions of web sites on the Internet and the search engine spiders (the pieces of software that crawl the web in search of new …
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