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Kayla Goforth
Kayla is from Burlington, North Carolina and studied graphic design in the School of Journalism and Media at the University of North Carolina-Chapel Hill (Go Tar Heels!). Outside of Search Influence, Kayla enjoys crafting, making costumes, and hanging out with her cat Chuy.
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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How to Best Utilize Facebook’s 3D Photos for Your Brand
Facebook introduced 3D photos in October 2018, and users have been posting these fun “window views” that give viewers a new perspective on once-flat photos in their newsfeed. Originally only available to those with an iPhone with Portrait Mode, 3D photos can now be uploaded by anyone with a dual-camera …
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How to Create Effective and Engaging Video Content on a Budget
In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping to convert leads into customers? Simply put, landing pages are the pages where users …
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Here Are 10 Eye-Catching Medical Display Ads That Worked
Need a little inspiration for your practice’s online ad campaign? The following medical display ads are some examples of online advertising at its finest. They boast an impressive balance of striking imagery, audience targeting, creative calls-to-action, and concise copy. These advertisements from Stewart Dermatology and Dr. Grant Stevens, FACS, at …
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How Can Facebook’s New Profile Layout Affect Your Business?
Facebook recently rolled out a new layout for business pages and the marketing implications could be more than initially meet the eye. Profile Picture Positioning We’ve all seen clever interactive cover photos with the overlapping square profile image on the standard desktop site. A drink from the cover photo is …
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