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Facebook Groups- Old feature, new announcement
Yesterday afternoon, Facebook head Mark Zuckerberg announced a “simpler way to communicate with the whole family” by upgrading the long forgotten Groups feature. While what used to be Groups became Pages as Facebook became more of a marketing platform than something for giddy college students to waste time on, the …
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Professional SEO: Are You Bringing the Right Traffic to Your Customers?
As I was watching college football on Saturday, a commercial for a new show on ABC grabbed my attention. Detroit 1-8-7 is new series on ABC about the homicide detectives in Detroit, one of the most violent cities in the U.S. On the surface this sounds like your typical dramatic …
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Foursquare Survey Contest Winner Announced
We’d like to congratulate the winner, chosen at random, from our respondents to the first-ever Foursquare advertiser study. In order to be completely fair, we picked the entry at the halfway point (#65 of 130 respondents). And the lucky winner was Jeff McAvoy of the Urban Ecology Center. The Urban …
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Google SEO Guide UPDATE!
Honestly, I never even knew the original Google SEO guide existed. If I did I would have blown away the boss during my interview with my vast knowledge of the SEO world. Well, it would have been a little out of date considering it was originally released in 2008. On …
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Old Google Keyword Tool Gone – Oh My!
New Google Keyword Tool vs. the Old Google Keyword Tool – that is the question, or at least it was before the legacy tool, that I kept bookmarked ever since Google started encouraging SEOs to use the “new” tool, suddenly disappeared this past Friday. We knew the day would come. …
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DUDE, Where’s my Map?!?
I had a team member send out a red flag email about a client’s Maps listing 2 hours ago. We had successfully squashed a listing created by a competitor who had been spamming with our guy’s business name, but today, it suddenly appeared again, and our guy’s real listing completely …
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First step in writing PPC ad copy: THINK
Earlier this year Anthony, our resident PPC expert, wrote a great blog post titled, Pay Per Click for Dummies? Hire a Professional. Consider this its sequel. A part 2: Electric Boogaloo, if you will. While doing a little Google Maps magic for one of our clients, I stumbled upon this …
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Influencer Profile: Rodney Hess
This is the first of what I hope will become a regular series in which you, our readers, get to know a little more about the most important thing at Search Infleunce, our team members. Rodney Hess is on our Account Management team, supporting Paula Keller and maintaining customer relationships …
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Google Me vs. Facebook: Coming this Fall to a Social Network Near You
The rumors are true. Google wants to challenge Facebook. You may have heard over the past few months from news sources and blogs (like this one which I’m sure you guys all read all the time) that Google was looking to add a social networking aspect to its plethora of …
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Google Display Ad: “Watch This Space”
In my opinion, Mad Men is one of the greatest shows on TV. Not just because it treats television as an art form, but because it also shows that advertising can be too. Print ads, to be specific. Well, with Google’s new “Watch This Space” campaign, they’re showing that display …
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