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New Study Suggests Using Facebook for Business Promotion May be Ineffective… We Suggest Otherwise
A recent study conducted by software and website training company Intellimon has revealed some fairly eye-opening findings about the use of social media in traffic generation for online businesses. They surveyed over 4,000 online business owners earlier this year and the results surprised everyone, including those conducting the study. 67% …
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Have you measured it?
It’s an honest question. Tons of people have. There’s nothing wrong with it. It let’s you know what you’re up against. Here at Search Influence, we do it all the time. In fact, we measure it so much that it’s almost become ritualized. So I’ll ask again, have you measured …
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Google Privacy Settlement is Just Strange
The other day, every Google Mail user got the same message in their inbox: Just kidding. This is the actual message: Google rarely contacts Gmail users via email, but we are making an exception to let you know that we’ve reached a settlement in a lawsuit regarding Google Buzz (http://buzz.google.com), …
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The Don Draper Guide to Internet Marketing
Don Draper is the suave, womanizing Creative Director of Sterling Cooper Draper Pryce on AMC’s Emmy Award-winning Mad Men. He’s intelligent, handsome, and has a Superman chest for crying out loud, but he is also the epitome of a tragic hero. Despite his best efforts, he just can’t seem to …
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New Google Local Changes Everything
Google is rolling out a nationwide update that drastically changes the way prospective customers see you and your competitors through what Google calls “Place Search.” The new integrated results combine your organic and local rankings in a new Google algorithm intended to make finding businesses easier. Old results: New results: A …
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The Art of War for the SEO
Sun Tzu wrote the handbook for how to achieve success in war in the 6th century BCE, and nothing has taken its place since. He established rules of battle that are still used to this day. Why am I writing about the Art of War in a blog belonging to …
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To blog, or not to blog
On Tuesday our paid search manager, Anthony Coleman wrote an excellent blog: “What small Business can learn from Comics”. In two days of publication we have seen over 700 visits to his blog post, making it the most popular blog in Search Influence History. I feel we may have a …
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What Small Businesses Can Learn From Comics
Learn how the comic book industry is using social media and search marketing and how you can do the same to expand your presence on the web.
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Place Page Reviews are Now Separated
Tonight, I was logged into the Place Page account for my husbands’ business adding a Coupon. I haven’t looked around his Place Page in a while, and I was trying to see what I have missed in the months since I last logged in. (Just as the cobbler’s children go …
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Recent IAB Study Proves Advantages of Online Marketing
The Internet Advertising Bureau (IAB) has released the results for their 2010 Half- Year study on Internet Advertising Revenue. Not surprising to many is that Internet Marketing Revenues for the 1st half of 2010 alone totaled $12.13 billion dollars – an 11.3% increase over the same period in 2009. If …
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