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An Overview Of Google Analytics
Upon installing the Google Analytics code on your Web site, you will have an abundant amount of information to navigate through relating traffic sources and visitor information. To begin analyzing your Web site’s data, go to http://www.google.com/analytics/ – Click “Access Analytics” (blue button on the right side) and login using your …
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foursquare Gets Fancy with Photos & Comments
foursquare tries to stay relevant by including photo and comments, too bad Facebook is closing in on them with their fully integrated check-in services.
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Top 5 Search Marketing Bloggers You Should Be Stalking in 2011
The top 5 search marketing bloggers you should be following if you want to better understand SEO, PPC, and SMM in 2011
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Merging Facebook Places with Facebook Fan Pages
For those businesses that have taken advantage of Facebook Fan pages, brace yourself for some upcoming changes. Facebook Places, the network’s location-based service, now allows Fan Pages to merge with their “Place” page. This “Place page” is usually generated from information collected from the internet, particularly other location-based services such …
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The Effect of Google Instant on Long Tail Search Behaviors
We have been watching some recent Google product changes over the last few months to monitor the effects on site traffic, and in November we see most websites moved along at a positive level with their organic search numbers. Nothing startling. Everything is on track. But for a significant few …
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Buyer Beware – How Negative Reviews Led to Positive Google Rankings
The old adage that any publicity is good publicity might ring true for the way Google produces its search rankings.
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How Many SEO Experts Does it Take…
How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, lightswitch, switch, energy… (courtesy of Twitter @YouAreAGeekWhen)
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Best of the Best of Canadian Citations – Canada Business Directory
The choice of local citation sources in Canada is sparse, especially when comparing the sheer amount available for use in America. Here at Search Influence, we figured we’d do our part and help out our neighbors to the north by doing a bit of research into the most valuable directories …
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Google HotPots – As tasty as it sounds?
I love Vietnamese food. The word “love,” as a rule, gets thrown around with some degree of carelessness. I doubt, for example, that my International Relations grad-student roommate is romantically enamoured with Nelson Mandela despite proclaiming her undying affection for his “dreamy” social policy, but there’s just no other verb …
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Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our …
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