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  • An Overview Of Google Analytics

    December 30, 2010 by in Marketing Analytics Search Influence Alumni - 2 comments

    Upon installing the Google Analytics code on your Web site, you will have an abundant amount of information to navigate through relating traffic sources and visitor information. To begin analyzing your Web site’s data, go to http://www.google.com/analytics/ – Click “Access Analytics” (blue button on the right side) and login using your …
    Continue Reading >>

  • foursquare Gets Fancy with Photos & Comments

    December 21, 2010 by in Social Media Search Influence Alumni - Leave a comment

    foursquare tries to stay relevant by including photo and comments, too bad Facebook is closing in on them with their fully integrated check-in services.

  • Top 5 Search Marketing Bloggers You Should Be Stalking in 2011

    December 16, 2010 by in SEO Search Influence Alumni - 9 comments

    The top 5 search marketing bloggers you should be following if you want to better understand SEO, PPC, and SMM in 2011

  • Merging Facebook Places with Facebook Fan Pages

    December 14, 2010 by in Social Media Search Influence Alumni - Leave a comment

    For those businesses that have taken advantage of Facebook Fan pages, brace yourself for some upcoming changes. Facebook Places, the network’s location-based service, now allows Fan Pages to merge with their “Place” page. This “Place page” is usually generated from information collected from the internet, particularly other location-based services such …
    Continue Reading >>

  • The Effect of Google Instant on Long Tail Search Behaviors

    December 09, 2010 by in SEO Search Influence Alumni - Leave a comment

    We have been watching some recent Google product changes over the last few months to monitor the effects on site traffic, and in November we see most websites moved along at a positive level with their organic search numbers.  Nothing startling.  Everything is on track.  But for a significant few …
    Continue Reading >>

  • Buyer Beware – How Negative Reviews Led to Positive Google Rankings

    December 02, 2010 by in Industry Insights Search Influence Alumni - 1 comment

    The old adage that any publicity is good publicity might ring true for the way Google produces its search rankings.

  • How Many SEO Experts Does it Take…

    December 01, 2010 by in News Search Influence Alumni - Leave a comment

    How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, lightswitch, switch, energy… (courtesy of Twitter @YouAreAGeekWhen)

  • Best of the Best of Canadian Citations – Canada Business Directory

    December 01, 2010 by in SEO Search Influence Alumni - 15 comments

    The choice of local citation sources in Canada is sparse, especially when comparing the sheer amount available for use in America. Here at Search Influence, we figured we’d do our part and help out our neighbors to the north by doing a bit of research into the most valuable directories …
    Continue Reading >>

  • Google HotPots – As tasty as it sounds?

    November 23, 2010 by in Industry Insights Search Influence Alumni - 1 comment

    I love Vietnamese food. The word “love,” as a rule, gets thrown around with some degree of carelessness. I doubt, for example, that my International Relations grad-student roommate is romantically enamoured with Nelson Mandela despite proclaiming her undying affection for his “dreamy” social policy, but there’s just no other verb …
    Continue Reading >>

  • Are Facebook Ads for All Businesses?

    November 18, 2010 by in Social Media Search Influence Alumni - 3 comments

    Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our …
    Continue Reading >>

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