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Exploring the Successfulness of Facebook Advertising
Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.
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NASMM (Senior Movers) Conference Las Vegas 2010 – Presentations
Below are the slides from my presentations to the National Association of Senior Move Managers last weekend. This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with …
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Learn from Local SEO Leaders at Local Search Summit
Local search experts share secrets, tips and tools to dominate local on March 23, 2010 at SES New York. Local search marketing is a different animal than typical search engine optimization. (Is there such a thing as “typical search engine optimization”?) The semi-annual Local Search Summit will be held March …
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What’s the (Google) Buzz?
As anyone with Gmail or their ear to ground has realized Google Buzz has been released. I was both excited and hesitant to try it out. I was excited because Chrome in all its sleek simplicity has been my chosen browser for a few months, and Gmail and Google Talk …
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For Plastic Surgery Marketing, Content Really is King
As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing. As with any business we have some customers who just go along – who are happy to …
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Triumph of the WhoDat Nation, The Saints & New Orleans
Who dat? Who dat? Who dat say dey gonna beat dem saints? The above is my best approximation of the phonetic for the entire “Who Dat” chant. Who Dat, used to be a very personal, private New Orleans thing. I was in New York a few weeks ago visiting my …
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Facebook Advertising Delivers Low Cost Per Lead
In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients. The surgeon wanted to reach potential tummy tuck and breast augmentation patients. We selected a number of stock images and loaded the ads. However, Facebook rejected all of our ads (The Downsides) because they …
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Duplicate Content: Bad News for Rankings
Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place …
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Is it really important to get on the Google map? and … How does a SMB get on the Google Map?
One of the first road blocks we often have to get around is the belief that the Google Local 7-Pack map listing is the “whole enchilada.” Yeah, the Google 7-Pack is definitely a positive listing for a local business, gets your listing featured at the top of the page with …
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Your Designer Does Not Do SEO
Have you ever asked your mechanic to reupholster your seats? Have you asked your aesthetician to give you a face lift? Probably not and with good reason. It isn’t their job. There may be mechanics out there who know a lot about upholstery and some who can actually do it. …
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