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Unethical Customer Reviews Can Cost You Big
Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews. It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities. …
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Tweet and Grow Rich – Identify And Amplify Your Ideal Followers
Twitter, a popular microblogging service and social media platform, can be an extremely valuable asset when conducting your internet marketing campaign. Through Twitter, your company can find and build relationships with prospective clients, promote your products and services or quickly draw traffic back to your website by adding links in …
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Business Incentives, Power Networks and a Whole Lotta Soul
So, I’m sitting in a fancy sushi restaurant in LA a couple weeks ago with a friend, who’s also a client. Everybody’s thin and beautiful (except us, of course), the decor is slick and gorgeous and the sushi and company were awesome. We’re talking business and Marc says to me …
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2009 Local Search Ranking Factors
Local SEO consultant and Portland, OR web designer David Mihm has just published his second annual Local Search Ranking Factors Survey and for the second year running, Search Influence has been chosen to participate. This is the definitive document on Local Search Ranking. The study asked participants to rate 49 …
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Social Media Club of New Orleans 1st Meeting
I’ve posted pictures online of the first meeting of the Social Media Club, New Orleans. It was a good time and I’m hopeful to see it evolve into something worth doing. More from the Social Media Club of New Orleans: Social Media Club New Orleans | Facebook Official Blog of New Orleans …
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Taxes are the price we pay for civilization.
I was reminded of this quote at least twice this week. Once by my CPA and once by my friend and Local Search Engine Optimization Expert, David Mihm
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delicious Links from Today 5/12/09
I have come to love >delicious.com (formerly del.icio.us which I liked more. For those of you not already familiar, delicious.com allows you to store all your bookmarks in one place organized by date with tags for secondary management. I was very fortunate in my reading today, thanks mostly to my …
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Twitter is a 1978 Fax Machine – Metcalfe’s Law and The Twitter Nielsen Data
First things first: this post is a bit of inside baseball – it may be conceptually interesting but it likely won’t help you market your business. What’s interesting to me about the recent Nielsen data regarding “Twitter Quitters” is that it makes a prediction based on current data without looking …
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Leapfish: Google Competitor or Flash In The Pan?
Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype” “It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far …
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Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out. In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was …
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