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This review was created with AI assistance and human guidance from Will Scott, AI SEO Expert and CEO of Search Influence. TL;DR: The UPCEA MEMS 2025 conference made one thing clear: AI isn’t coming to higher education marketing. It’s here. And institutions that aren’t actively optimizing for AI search, building …
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This post was updated by Rebecca Michelet on 12/15/25 to reflect current best practices. It was originally published on 11/13/25. Key Insights Instagram is now part of the search landscape. Google’s indexing update means public Instagram content can appear alongside websites, articles, and videos, expanding what visibility means for every …
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