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Latest News From the Search Influence Blog
Key Insights Team structure drives advertising performance. A centralized marketing team delivers efficiency and consistency, while decentralized teams excel in agility and program-level targeting. Most universities operate in hybrid models. Few are purely centralized or decentralized. Hub-and-spoke and collaborative networks are common, and each impacts paid advertising differently. Aligning strategy …
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Search Influence is honored to be named an honoree in the 2025 New Orleans CityBusiness Empowering Women Awards. This recognition highlights companies across the region that are creating meaningful opportunities for women in business and leadership. Why This Award Matters Each year, CityBusiness recognizes 50 companies that demonstrate a real …
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