Local Search Engine Optimization:
Each client receives a strong focus on local search as part of any traditional SEO package, but for those looking to boost just local search rankings, we offer a-la-carte services.
We also provide white label online marketing to publishers and marketing and advertising agencies. Contact us for more information.
Paid Online Advertising:
Search Influence offers our clients local and national pay-per-click (PPC) marketing.
PPC marketing is an opportunity to purchase positions on Google, MSN/Yahoo, and Facebook to advertise your business without the constraints of search engine optimization. These meticulously-targeted campaigns use keyword phrases, geo-location, and demographic targeting to reach your exact audience with relevant ads. With a click, visitors can fill out a form, make an online purchase, or learn more about your brand. Your name is out there exactly where and when it needs to be: by catering advertisements directly to potential leads, you can improve your website traffic and ultimately increase your ROI.
However well-managed and innovative, a contemporary Internet marketing campaign will fall short without incorporating an interactive social media aspect to your business plan.
Building an Audience – “Fans,” “Friends” and “Followers”
Facebook, Linked In and Twitter are the most recognizable entities that are made up of significant numbers of daily users. By building up profiles correctly, you acquire “fans,” “friends” and “followers” who then become a primary audience for your business’s online message and marketing efforts.
On Facebook alone there are more than 500 million active users who collectively spend more than 700 billion minutes interacting with more than 900 million pages, groups and events. Together, they share more than 30 billion pieces of content such as links, news stories, blog posts and photos — per month!
When used correctly, social media outlets can be an acutely effective means to deliver messages, strategically disseminate information about your market and build upon the mutual relationship between the company or organization and the consumer.
Building and maintaining the appropriate audience of social media users requires strategy and time. Executing campaigns, promoting via online ads, monitoring growth and conducting proper interaction by maintaining a two-way communication with the audience are just some of the ways Search Influence can help your existing or brand-new social media efforts.
Becoming Part of the Conversation
Communication is a two-way street and, fortunately, social media is not only a resource for a company’s output of messages, but it also allows for input. With “likes,” wall posts, mentions and direct messages, social media allows you to identify on a micro-level what people are saying about your organization, measure consumer response and have the opportunity to respond.
Even in a contemporary technological society, word-of-mouth still remains the most effective method of spreading messages and information. Instead of reducing human-to-human communication, platforms like Facebook and Twitter allow for easy and effective sharing between customers — increasing the visibility of your messages and your brand.
Due to rapid and dramatic improvements in mobile devices and technology, mobile marketing is quickly becoming a hot commodity. Not only have these advances made social media accessible from any place at any time, but there is also a growing number of mobile applications that are directly associated with certain brands.
These applications range from purely entertaining to educational or informative, but most are conducive to brand development and present opportunities for consumer interaction.
For Facebook alone, more than 150 million active users access the site and application through their mobile devices. Those that engage in this type of mobile interaction tend to be twice as active on the network as a whole.
This demonstrates the importance of developing strong social media efforts — keeping in mind the demographic you seek to target — which may connect your company with the most active participators and sharers of content, thus maximizing your Internet marketing strategy.
Search Influence has helped several customers repair damage to their online reputation.
One of the most common methods used to gather information on a company is via online reviews on sites such as Google Places or Yelp.com. Potential customers have instantaneous access to a plethora of results on which to base their initial impression of your business. Negative comments, reviews or posts about your business are sure to pollute the pool of information and tarnish your image. A great brand can take years to build, but just one piece of negative information circulating online can crack the foundation.
The Internet has made information more freely accessible than ever before; once digitally archived, this data stays recorded in some form forever. This permanence is one of several reasons why not only establishing but maintaining a positive online image is critical. Many studies show that the percentage of people who will view a negative search engine result is extremely high (up to 73%) — and the potential viewer base is tremendous, with more than half of online adults reading reviews more than once a month. Potential customers’ online perception of you affects every aspect of your brand, from maintaining and attracting customers to incoming revenue.
So what is online reputation management? Essentially, we take on the task of addressing online activity that negatively affects your reputation or that of your business. Our goal is to eradicate any and all undesirable or incorrect content from the top ten rankings, pushing it as far back as possible. A meticulously customized strategy that best fits your needs will be developed in order to attain these goals.
Search Influence has the tools and experience to tackle your reputation management issues head-on. Search engine optimization, social media and paid search are just a few of the ways we manage your online reputation.