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Higher Education Advertising Strategies for Centralized vs. Decentralized Teams
Key Insights Team structure drives advertising performance. A centralized marketing team delivers efficiency and consistency, while decentralized teams excel in agility and program-level targeting. Most universities operate in hybrid models. Few are purely centralized or decentralized. Hub-and-spoke and collaborative networks are common, and each impacts paid advertising differently. Aligning strategy …
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Celebrating Women in Leadership: Search Influence Earns 2025 CityBusiness Recognition
Search Influence is honored to be named an honoree in the 2025 New Orleans CityBusiness Empowering Women Awards. This recognition highlights companies across the region that are creating meaningful opportunities for women in business and leadership. Why This Award Matters Each year, CityBusiness recognizes 50 companies that demonstrate a real …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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From AI Automation to Search Strategy: Your August Marketing Intel
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! SEO Automation: How I Built an AI-Powered Question …
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Client Insider – August 2025: Tracking AI Visibility
How We’re Adapting Your Strategy for AI Search We’re managing the technical nuances for you. There are two key things we want you to know about this important industry change: 1. We’ve shifted our SEO approach to optimize for AI search. Some examples are: Keyword Targeting: Adjusted the way we …
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The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization
Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in AI-generated answers is now essential for SEO success. Generative Engine Optimization (GEO) is the new frontier: The shift from ranking pages to providing “best answers” across …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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How Marketing Supports SEO and Helps You Score Big With AI Search
Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity signals and driving engagement. Earned media and PR build domain authority and citations that support higher search engine rankings. Email …
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The Future of SEO Is AI: Will Scott on What’s Changing and What’s Next
You’ve probably noticed search isn’t what it used to be. The “10 blue links” are buried under AI-generated answers, featured snippets, and who-knows-what pulled from who-knows-where. So if you’re in SEO, the obvious question is: what now? That’s the focus of a recent conversation between Will Scott, CEO of Search …
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Digital Advertising Strategy Checklist: What to Do Before You Spend $1
Key Insights A paid ad campaign is only as effective as the strategy behind it. Even great creative will underperform without a defined goal, audience, and conversion path. Digital ads can increase brand awareness by up to 80%, but only if execution is precise. Relevance, targeting, and optimization unlock that …
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