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AI Search Optimization for Graduate Education Marketing in 2026
What 2025 Research Tells Us About AI Visibility, Zero-Click Search, and Enrollment Strategy Executive Summary Here’s the reality: the way prospective graduate students find and evaluate programs has changed faster than most of us anticipated. Research from across 2025 — including original survey data from UPCEA and Search Influence (n=705) …
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UPCEA MEMS 2025 Recap: 11 Higher Ed Marketing Presentations That Show Where We’re Heading
This review was created with AI assistance and human guidance from Will Scott, AI SEO Expert and CEO of Search Influence. TL;DR: The UPCEA MEMS 2025 conference made one thing clear: AI isn’t coming to higher education marketing. It’s here. And institutions that aren’t actively optimizing for AI search, building …
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Instagram SEO Playbook: How to Win Over Google and AI Search
This post was updated by Rebecca Michelet on 12/15/25 to reflect current best practices. It was originally published on 11/13/25. Key Insights Instagram is now part of the search landscape. Google’s indexing update means public Instagram content can appear alongside websites, articles, and videos, expanding what visibility means for every …
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Search Influence Named to New Orleans CityBusiness’s 2025 Best Places to Work List
At Search Influence, people power our performance, and once again, that commitment is being recognized. We’re proud to share that our AI SEO marketing agency has been named to the New Orleans CityBusiness 2025 Best Places to Work list in the Small Company category. This is our team’s fourth year …
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AI SEO Tracking Tools 2026: Comparative Analysis of Over 10 Platforms
Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 12/3/25 to reflect current best practices. It was originally published on 8/20/25. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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Higher Education AI Search Strategy: What Students Expect vs. How Institutions Must Adapt
Key Insights Students have shifted how they search. Prospective learners now use AI tools alongside traditional search, making structured, consistent program information essential for visibility. Institutional readiness lags student behavior. Many colleges recognize the influence of AI search but still lack the systems and processes to monitor and improve their …
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The November Influencer: SEO & PPC Strategies You’ll Be Thankful For
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. How Marketing Supports SEO and Helps You Score Big With AI Search PAULA KELLER FRENCH | 11-MINUTE READ Learn how marketing supports SEO across channels like social, PR, and paid to …
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Search Influence to Share AI Search Strategies for Higher Education at MEMS 2025
As AI continues to redefine how students search for and engage with academic programs, marketers are rethinking how they track, measure, and optimize online visibility. This December, Search Influence will share actionable AI search strategies for higher education at the 2025 UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference, …
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How to Optimize Content for AI Search Engines
Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean site structure, structured data, and authority signals still drive AI visibility. Organizing key insights, FAQs, and comparison tables makes your …
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