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How to Reduce CPI in Higher Ed Without Sacrificing Lead Quality
Key Insights Not all inquiries are equal. Tracking lead quality ensures your budget supports those most likely to enroll. Lowering cost per inquiry only works if you maintain your focus on lead quality. When your targeting, messaging, and landing pages work together, you eliminate waste that inflates CPI. Setting clear …
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The AI SEO Guide: From Concepts to Application
Key Insights AI SEO means creating content that resonates with humans and is easily interpreted by AI systems. Search engines prioritize semantic relevance, so depth and clarity now matter more than exact keywords. AI models pull from trusted sources, making content accuracy and accessibility essential. Content should align with user …
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UPCEA Webinar Top Takeaways: SEO for AI Search
\This post was updated by Ren Horst on 05/01/2025 after the webinar took place. It was originally published on 04/02/2025. Key Insights AI is driving a shift toward instant answers, changing how online content is found and reducing the need to click through to webpages. To compete, your content must …
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Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure additional marketing budget. Align Campaign Priorities With Institutional Goals: Universities that connect their marketing strategies to enrollment objectives see better results and more efficient …
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UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed
Search is evolving fast. Is your institution keeping up? In her latest guest blog for UPCEA, “Higher Ed SEO Trends to Stay Competitive,” Search Influence’s Director of Sales and Marketing, Paula French, breaks down four key trends redefining SEO in higher education. She explores how AI Overviews are lowering organic …
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The April Influencer: AI, Oh My – Insights Marketers Can’t Afford to Miss
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! The Future of Search: SEO and AI Impacts …
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AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
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Could You Be Landing Better Leads? – April Client Insider
It’s Time to Say Yes to Landing Pages Focused, optimized, and designed to deliver qualified leads We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead …
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AI-Powered Search Is Here — Why It’s Time to Invest in SEO
Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
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The Latest SEO Trends and Challenges You Can’t Ignore
Key Insights Search Is Evolving Beyond Traditional Rankings: AI Overviews, social search, and video SEO are changing how users find content, making engagement and authority more important than ever. Brands That Adapt Will Stay Competitive: Search success comes from aligning with current trends — structuring content for AI and optimizing …
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