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[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026
![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg== "2609-SI-AI Search Webinar Suite-MM-M-01")
TL;DR: Search Influence and UPCEA are hosting a free webinar on November 3 to unpack how prospective students use AI tools to research and shortlist programs, with a hands-on AI Search Strategy Lab on November 5 for institutions that want tailored recommendations. Key Insights Search Influence and UPCEA’s joint research …
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Search Influence Named to 2026 CityBusiness Best Places to Work List
Search Influence is an award-winning AI SEO marketing agency headquartered in New Orleans, founded in 2006. We’re proud to announce that we’ve been named a 2026 Best Places to Work honoree by New Orleans CityBusiness, a regional business publication that has run the recognition program for 24 years. This marks …
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The Reviews AI Search Is Already Reading – October Client Insider
Ask ChatGPT to Recommend a Business Like Yours. Reviews Help Shape the Answer. Reviews have always driven local search. The businesses that showed up on Google Maps were the ones with the strongest, most current reputation, and that’s truer now than ever: AI plays a bigger role in local results …
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Search Influence Heads to AMA 2026 With Harvard Law Co-Presenter, Tara Pope
Search Influence’s Paula French is heading back to the AMA Symposium for the Marketing of Higher Education this November, this time with a Harvard Law School co-presenter and a workshop built around a single question: what happens after your institution shows up in AI search? French, director of sales and …
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Senior Living SEO in the Age of AI Search: A Step-by-Step Optimization Playbook
TL;DR: Senior living SEO now includes AI search. Getting cited by ChatGPT and Google’s AI Overviews takes an on-site and off-site presence that both tell the same story. Key Insights Search Influence helps communities, facilities, and nursing homes build senior living marketing strategies optimized for traditional and AI search. Families …
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The September Influencer: Will Scott’s 13 Winning Higher Education Marketing Strategies
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! 13 Winning Higher Education Marketing Strategies for 2026 …
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AI Search for Senior Living: The Traffic Plateau Already Showing Up in the Data
TL;DR: AI search for senior living communities rewarded early movers almost automatically, but that easy growth phase is ending across the industry. Communities that track AI referral traffic now and keep shaping the signals AI reads (website, listings, directories, and media footprint) are the ones positioned to keep growing once …
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Secure Your Spot: ChatGPT Pilot Program – September Client Insider
ChatGPT Ads Are Up for Grabs. Now’s the Time to Get In. Your customers are already asking ChatGPT the questions they used to ask Google. ChatGPT Ads put you in front of them right as they’re researching and comparing, the same active-intent moment your paid search and SEO programs are …
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[New Research] How Prospects Search in 2026 and What It Means for 2027
Key Insights AI search use is up 15% year over year. 39% of prospects now use AI-powered tools daily, up from 24% in 2025. Search engines still lead, but the gap is closing. 80% use traditional search engines to research programs; 54% now also use AI. Citations build real trust. …
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Senior Living SEO Expert Paula French Takes on the AI Traffic Plateau at SMASH 2026
Search Influence is a digital marketing agency specializing in AI and organic search engine optimization (SEO), digital advertising, and analytics for higher education, hospitality, and healthcare, including senior living. Paula French, Director of Sales and Marketing at Search Influence, will present Your AI Traffic Will Plateau. Then What? at the …
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![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](https://www.searchinfluence.com/wp-content/uploads/2026/10/2609-SI-AI-Search-Webinar-Suite-MM-M-01-125x125.png "2609-SI-AI Search Webinar Suite-MM-M-01")
