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Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities
Facebook’s Graph search introduces a new multi-dimensional tool for discovering people, places and things filtered by your personal friends and likes. The concept isn’t entirely new — Bing has been integrating social data into its results for over a year now now, and the Google Hotpot experiment (failed though it was) …
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Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote
Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test. …
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Read This! January 2013
Every month, Search Influence brings you an array of directly applicable DIY solutions to help you compete online with our Read This! feature. See something that we missed? Let us know in the comments! Five Steps To Successfully Navigate Negative Online Reviews — Search Engine Land Has your business recently been …
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Search Influence’s 7th Anniversary: A Reflection and Q&A With Founders Will & Angie Scott
Will & Angie Scott founded Search Influence in January 2006, and we couldn’t be more excited to celebrate our seventh anniversary. This past year has been especially eventful for us, and to celebrate another successful year in the books, we had a joint holiday and anniversary party at New Orleans’ …
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5 for Friday — Links, Stories & Posts For Your Weekend
• How To Blog Successfully About Anything — SEOMoz Blogging is one of the key aspects of keeping your site fresh and your knowledge cutting-edge, but even the most experienced blogger occasionally has the well run dry. As a corollary to his recent Mozinar, Blogging Like You Mean It, Tanner …
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Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have
Internet inquiries are often the bread and butter to capturing new leads for several clients. These inquiries can come from phone calls or web forms on the site, and they are a way to generate new business. By converting these leads into real customers, each company can gain new customers …
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12 Worst Social Media Mistakes of 2012 (And How to Avoid Them)
2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. 12. Kansas City Chiefs A disappointed fan tweeted at the …
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Taking the Twit Out of Twitter: How To Bounce Back From A Gaffe With Grace
We’ve touched on the importance of having a good Twitter handle, but just as important is the content of your tweets. While in the past you could expect to be chastised for a misspelling or typo in the classroom, social media platforms like Twitter now make your mistakes public in …
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Local University Is Setting Off on Its Own and Ramping Up For 2013
Local business owners! Interested in learning how to gain sustainable search rankings, better local visibility online, and access to a potential boatload of new customers? I thought so. Luckily, Local University and the great team of internet marketers behind it are beginning their 2013 schedule and are ready to spill …
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Advanced Facebook Ads: How to Beat Disapproval
While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard …
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