AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?

Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
Continue Reading >>

TV’s Next Social Media Superstar Is…

In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
Continue Reading >>

5 for Friday — Links, Stories & Posts For Your Weekend

The Next Frontier For Google Maps Is Personalization — TechCrunch Google has already personalized most of its search results and Maps personalized with user interests will be next up. There’s a lot to look forward to with Google, so stay tuned over the next few months for updates.   This GIF …
Continue Reading >>

Super Bowl Social Media: A Touchdown Pass for National Brands

Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
Continue Reading >>

Clarity, Enthusiasm, Persuasion — 5 Copywriting Tips From The Pros

Being a copywriter can often times be stressful. If you’re developing content for your own business, you often have to consider the impact of what you’re saying and tweak your wording to sell your product in the best light possible. Developing the art of copywriting takes times and involves developing …
Continue Reading >>

5 for Friday — Links, Stories & Posts For Your Weekend, 5pecial Graph 5earch Edition!

In a special edition of 5 for Friday, we’ve compiled the best articles about Facebook’s new Graph Search, which was released for beta testing on January 15! Facebook SEO Comes to Life as Graph Search Launches — Social Media Today Facebook’s newest addition, Graph Search, blurs the line between social …
Continue Reading >>

The Bluths Take On Social Media: Arrested Development, Netflix, and the Importance of the Banana Stand

This Is The Story of a Wealthy Family Who Lost Everything, and the Social Media Campaign That Got Them Back Together. While social media marketing is a useful and effective means of interacting with your customer base, not every campaign has the moxie to make your efforts take off — …
Continue Reading >>

Missing Analytics Data? It’s (Maybe) Not Your Fault

5 For Friday — Links, Stories & Posts For Your Weekend

6 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at …
Continue Reading >>

Pick Up The Paintbrush: 5 Tips For Creativity In Your Online Presence

We all know those folks who just seem to always have amazing ideas — the ones that can look at a tin can and create a thousand different uses for it. These individuals seem to possess some kind of magic ability to conjure up an idea out of thin air. …
Continue Reading >>