• SoPA OPM Microsite Migration SEO Case Study

    January 20, 2021 by in David Fransen - Comments Off on SoPA OPM Microsite Migration SEO Case Study

    SEO Case Study: OPM Microsite Migration Higher Education Marketing Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. A third party (OPM) had built a microsite …
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  • SoPA – Blog Strategy SEO Case Study

    January 20, 2021 by in David Fransen - Comments Off on SoPA – Blog Strategy SEO Case Study

    Blog Strategy SEO Case Study Higher Education Marketing Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. Goal Improve Google Rankings Result 569% Increase in keywords …
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  • Tulane School of Professional Advancement

    January 20, 2021 by in David Fransen - Comments Off on Tulane School of Professional Advancement

    Lead Generation Case Study Higher Education Marketing Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. Goal 500 monthly inquiries Result Exceeded original inquiry goal by …
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  • PAU – Student Inquiries Lead Gen Case Study

    January 20, 2021 by in David Fransen - Comments Off on PAU – Student Inquiries Lead Gen Case Study

    Lead Generation Case Study Higher Education Marketing Palo Alto University is a private, nonprofit university with a sole focus on psychology and counseling at the undergraduate, graduate, and doctoral levels. Goal 250 monthly inquiries Result 272 Average Monthly Inquiries Delivered 49% Increase in monthly inquiries Goal & Situation: Inquiries and …
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