Three Simple Tips for Optimizing Your Facebook Page
January 18th, 2017 by
For developing a meaningful online presence, proper management of your social media profiles is essential to any successful marketing effort. There are some very obvious, and important, actions to take: have a snazzy profile and cover photo, publish meaningful content, and engage with potential clients. However, beneath the surface, there are measures you should take to ensure your Facebook page is helping you reach your audience.
1. Ensure You Have Accurate Categories and Subcategories
Often, businesses have neglected to fully flesh out this portion of their business page. This section is important because the category will indicate that you are, in fact, a local business trying to market a product or service while the subcategories will better define your products and services. In a crowded market, you want to make sure your page is helping guide potential customers directly to the goods and services they need. Facebook allows up to three subcategories, so if possible, find three that best fit the description of your business and the products or services you are marketing. This is editable in the “About” section of your page.
2. Use a Custom URL and @Username
Facebook allows businesses to edit their Facebook URL and use an @username to reflect their business name. First, this makes it much easier for new or repeat customers to find your information on Facebook. Additionally, it adds authority to your page because it reflects your business name rather than a random string of numbers and letters. Lastly, from a purely visual perspective, it just looks better. This is also editable in the “About” section of your page.
3. Add a Call to Action Button
Facebook makes it easy for your potential customers to reach you by allowing you to have a Call to Action button right there on the cover photo. You want to ensure that you optimize this button so that customers can recognize it and that you get a response if it is used. Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video are all options you can use to help boost a product, service, or special promotion your business may be running. You can easily find this where it says, “Add a Button.”
While it’s easy to focus on the cosmetic and social aspects of your Facebook, it is important to remember that your Facebook can work for you without a great deal of effort from you. Creating accurate, well-written descriptions is another thing you can do to help with your page’s search value. In many cases, having a marketing business that understands how to make Facebook work for you can help you attract customers you would not have reached otherwise.