The November Influencer: SEO & PPC Strategies You’ll Be Thankful For
November 25th, 2025 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.
How Marketing Supports SEO and Helps You Score Big With AI Search
PAULA KELLER FRENCH | 11-MINUTE READ
Learn how marketing supports SEO across channels like social, PR, and paid to boost AI search and SERP visibility.
15 Questions Every University Should Ask Their PPC Agency About Their Campaigns
JENNA MOVAHED | 11-MINUTE READ
Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.
AI SEO Expert Will Scott Shares Insights at Leading European Conferences
COLLIN GUEDON | 4-MINUTE READ
Our CEO and Co-Founder Will Scott was invited to speak at SEOktoberfest and SMX Advanced Europe, where he shared insights on how artificial intelligence is reshaping search, content, and visibility.
Higher Education SEO Checklist for Nontraditional Programs
CHUCK WILKINS | 16-MINUTE READ
Nontraditional programs need strong visibility to compete. Use Search Influence’s higher education SEO checklist to attract learners and drive enrollment.
Missed Our Latest Webinar? Watch the Recording
Search Influence and UPCEA Present: 2025 AI Search in Higher Education Research Study
UPCEA’s Bruce Etter joined Will Scott and Paula French for a first look at our new research study, revealing how AI is reshaping the prospective student search journey and what that means for higher education marketers.
