The June Influencer: Agency vs. In-House? Plus, Mastering AI for SEO

June 30th, 2025 by Search Influence

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

The AI SEO Guide: From Concepts to Application blog post

The AI SEO Guide: From Concepts to Application

WILL SCOTT | 17-MINUTE READ

As AI reshapes search behavior, your content strategy must adapt. Learn AI SEO essentials to stay discoverable with help from Search Influence.

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A quote about SEO Strategy from Search Influence

Sales & Marketing Director Paula French for UPCEA’s Industry Insights Blog

Higher Ed SEO Trends to Stay Competitive

PAULA FRENCH | 13-MINUTE READ

Find out how to conquer key higher ed SEO trends to ensure you continue to reach and engage prospective students effectively.

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Coworkers giving each other a high five

In-House Marketing vs. Agency Teams: Build a Strong Strategy Together

PAULA FRENCH | 14-MINUTE READ

Debating between in-house marketing vs. an agency partnership? See how leveraging both approaches benefits your long-term strategy with Search Influence.

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How to Market Microcredentials for Maximum Program Visibility blog graphic

How to Market Microcredentials for Maximum Program Visibility

ALISON ZERINGUE | 13-MINUTE READ

Driving enrollment for non-traditional degrees starts with visibility. Learn how to market microcredentials using a cross-channel approach with Search Influence.

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