The August Influencer: SEO and Ads Only Work If Your Website Does
August 22nd, 2026 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
Website Readiness for AI Search: Seven Foundations Every University Needs
WILL SCOTT | 11-MINUTE READ
AI search in higher education rewards accurate, structured, extractable websites. Search Influence’s seven-foundation checklist shows you where to start.
Skimmers, Swimmers, and Divers: Content Strategy for Higher Ed AI Search
COLLIN GUEDON | 11-MINUTE READ
Learn how a content chunking strategy for higher education gets your program pages read by students and cited by AI search.
Your Landing Page Is the Ad Campaign: How SEO-Optimized Pages Lower Costs and Boost AI Ad Performance
MARISSA MAGGIO | 12-MINUTE READ
Google AI Max, Performance Max, and Meta Advantage+ read your landing page to make targeting and creative decisions. See how SEO-optimized pages lower costs and boost results with Search Influence.
Overlooked Higher Education Marketing Strategies To Maximize Your Budget
JEANNE LOBMAN | 22-MINUTE READ
Boost enrollment with data-driven higher education marketing strategies. See how Search Influence empowers universities to reach more students efficiently.
Five More Milestones in Our Story
Learn more about the moments that made us: an award, an early bet, and a decision that changed who Search Influence serves. New moments drop all year.
