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5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising
Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
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Top 7 SEO Questions You May Be Asking
This post was updated by Shira Pinsker on 8/31/2022 to reflect recent trends and refreshed statistics. It was originally published on 7/19/2021. Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is …
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The Rise of Intent Research and What it Means for Keyword Research in 2020
Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
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How Often Should You Revisit Your SEO Strategy?
So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, which means your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to …
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