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Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Note: This post was updated by Jeanne Lobman July 31th, 2026 to reflect current best practices. It was originally published on April 28th, 2025. Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure …
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