This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
Continue Reading >> -
Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
Continue Reading >> -
SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO). His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to …
Continue Reading >>