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[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026
![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg== "2609-SI-AI Search Webinar Suite-MM-M-01")
TL;DR: Search Influence and UPCEA are hosting a free webinar on November 3 to unpack how prospective students use AI tools to research and shortlist programs, with a hands-on AI Search Strategy Lab on November 5 for institutions that want tailored recommendations. Key Insights Search Influence and UPCEA’s joint research …
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Senior Living SEO in the Age of AI Search: A Step-by-Step Optimization Playbook
TL;DR: Senior living SEO now includes AI search. Getting cited by ChatGPT and Google’s AI Overviews takes an on-site and off-site presence that both tell the same story. Key Insights Search Influence helps communities, facilities, and nursing homes build senior living marketing strategies optimized for traditional and AI search. Families …
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Traditional SEO Platforms With AI Tracking Features (2026)
TL;DR If you’re already paying for BrightEdge, Conductor, seoClarity, SE Ranking, or Semrush, you may already have enough AI tracking to get started. The add-on is enough if you primarily care about Google AI Overviews and are tracking fewer than 50 keywords. You need a dedicated tool if you want …
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One Page, One Baseline: Paula French on Program Page AI Search Visibility [UPCEA]
Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
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What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO). His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to …
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![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](https://www.searchinfluence.com/wp-content/uploads/2026/10/2609-SI-AI-Search-Webinar-Suite-MM-M-01-125x125.png "2609-SI-AI Search Webinar Suite-MM-M-01")
