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Marketing Myths Small Business Owners Should Stop Believing
When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If …
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5 Questions Your Medical Practice Should Ask Before Hiring a Paid Search Firm
When it comes to choosing a marketing firm for your paid search campaign, it’s important to do your homework—especially if you’re in the medical industry. According to Pew Research Center, 8 in 10 online health inquiries start with a search engine, and 72 percent of internet users said they looked …
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Search Influence Makes Inc. 5000 List for 7th Straight Year
Inc. magazine has recognized Search Influence on its 36th annual Inc. 5000 list, making this our seventh straight year achieving this coveted recognition! It’s important to note that the Inc. 5000 list includes an exclusive ranking of the nation’s fastest-growing private companies and represents the most comprehensive look at the …
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Rookie Website Mistakes, Part 2: Not Allowing Google to See Your Website
Congrats, you’ve finally created a website for your business! And in the last post in our Rookie Website Mistakes blog series, you even learned how to bring your site up to speed. Now’s the part where you pat yourself on the back and start thinking about how to work your …
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Success Story: ALCC American Language
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads
The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience is never the best practice to ensure your advertising efforts are successful and profitable for your business. With the increase of paid digital advertising …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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6 Best Practices on LinkedIn for Your Company Page
Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, …
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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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