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Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider
Unlock the Power of Demand Gen + Performance Max The Upgrade Your Paid Search Strategy Needs Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search? Google’s Demand Gen and Performance Max campaigns are …
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From Cold to Gold: How to Measure Lead Quality
Note: This post was updated by Gi Levet on 10/7/2025 to reflect current best practices. It was originally published on 12/8/2023. Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. …
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Search Influence Honored as One of 2025’s Best Women-Owned Businesses by New Orleans CityBusiness
Search Influence is proud to announce that New Orleans CityBusiness has named us one of the 2025 In the Lead: Best Women-Owned Businesses honorees. The special section, profiling recognized companies, will appear in the September 19, 2025, issue of New Orleans CityBusiness. This honor comes alongside our recognition as an …
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Higher Education Advertising Strategies for Centralized vs. Decentralized Teams
Key Insights Team structure drives advertising performance. A centralized marketing team delivers efficiency and consistency, while decentralized teams excel in agility and program-level targeting. Most universities operate in hybrid models. Few are purely centralized or decentralized. Hub-and-spoke and collaborative networks are common, and each impacts paid advertising differently. Aligning strategy …
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Digital Advertising Strategy Checklist: What to Do Before You Spend $1
Key Insights A paid ad campaign is only as effective as the strategy behind it. Even great creative will underperform without a defined goal, audience, and conversion path. Digital ads can increase brand awareness by up to 80%, but only if execution is precise. Relevance, targeting, and optimization unlock that …
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Rising Online Advertising Costs in 2024: The Election Year Effect
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right …
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#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet with images, a bulleted list, and everything. But the CTR (click-through rate) is a …
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Beyond the Hype: Is Geofencing the Right Strategy for Your Brand?
Key Insights While geofencing offers the unique advantage of targeting potential customers within a specific geographic range, it doesn’t guarantee ROI. Geofencing holds the potential to drive impactful results by targeting specific geographic locations, but its effectiveness varies based on a brand’s goals and audience. Geofencing is a potent tool …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)
Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
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