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  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
    Continue Reading >>

  • The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum

    February 10, 2023 by in Industry Insights Will Scott - Leave a comment

    AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
    Continue Reading >>

  • How to Be More Than Content With Your Content

    September 30, 2019 by in Content Marketing Crysten Price - 1 comment
    Person at computer working on a content strategy

    It’s not a good idea to buy everything in bulk—veggies, bread, condiments are a big no-no—and content’s no exception. Just like that 2-week-old bag of spring mix in your fridge, your content can go bad (It can even have an expiration date!) and not yield the results you expected. To …
    Continue Reading >>

  • Applying Stephen King’s Writing Tips to Create Web Content That Converts

    September 16, 2019 by in Content Marketing Matthew Bains - Leave a comment

    All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
    Continue Reading >>

  • How Repurposing Your Content Can Extend Its Shelf Life

    August 23, 2019 by in Content Marketing Paige Nulty - Leave a comment
    Content marketing notes for digital marketing strategy

    You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
    Continue Reading >>

  • How User-Generated Content and Engagement Can Help Boost Your SEO

    May 22, 2019 by in Content Marketing, SEO Courtney Cummins - Leave a comment
    Person working at their computer on user generated content

    As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
    Continue Reading >>

  • Once Upon a Time… The Power of Storytelling in Content Marketing

    August 11, 2017 by in Content Marketing Chris Henson - 1 comment
    Once upon a time..the power of storytelling in content marketing

    Once upon a time, there was a lonely copywriter. All day long, he wrote blogs and web content, press releases and social media posts. He spent hours toiling away at his computer, but no one ever seemed to care about what he wrote. Saddened by this, yet hungry to improve …
    Continue Reading >>

  • 3 Ways To Make Your Website More Skim-able

    January 03, 2014 by in SEO Search Influence Alumni - Leave a comment

    Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” I think we can expand on this and say that if your business doesn’t use the Internet to its advantage, it will not compete with those that do. This includes …
    Continue Reading >>

  • Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy

    July 01, 2013 by in Social Media Alison Zeringue - Leave a comment

    Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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  • 5 For Friday — Links, Stories & Posts For Your Weekend

    May 24, 2013 by in News Search Influence Alumni - Leave a comment

    1. 10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines – Search Engine Journal It’s no secret that a company’s online presence can help and maybe hurt their business, and this is especially true for start ups that are turning to the Internet to get the word out about their …
    Continue Reading >>

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