SEO Optimization Tips for the Yahoo-Bing Merge

July 22nd, 2010 by Search Influence Alumni

While Google has reigned supreme when it comes to optimization, now may be the time to reassess your Bing strategy. As we mentioned in an earlier post, Yahoo anticipates that their organic search results will be fully powered by Microsoft sometime in August or September. However, Yahoo has already begun testing Microsoft’s organic and paid listings. Up to 25% of their current organic search results come from Bing, while up to 3.5% of paid listings can be from their AdCenter.

While the results may be coming from Microsoft, Yahoo assures that they will retain their familiar format. They offer up the following image, where the boxed areas are those that come from Microsoft:

They also offer up the following tips for SEO:

  • Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales
  • Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
  • Review the Bing webmaster tools and optimize your website for the Bing crawler, as Bing results will be displayed for approximately 30%* of overall search query market share after this change

These tips- along with many more- can be found here. Not much work will have to come from you, but it’s best to familiarize yourself with the changes now in order to be better prepared.