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  • Results
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Latest Posts
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  • 2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities

    March 04, 2021 by in Healthcare Marketing Paula Keller French - 1 comment

    This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020.  Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
    Continue Reading >>

  • Enriching Your Results on Google

    June 12, 2019 by in SEO Devin Olsen - Leave a comment
    Someone drawing a money sign in a notebook

    If you’ve used Google to perform a search for a recipe, an answer to a question, to find a restaurant, or find out the time a concert starts, you’ve probably noticed that not all search results look the same. Some of the results have extra information, some appear with pictures …
    Continue Reading >>

  • Running With The Pack: Competing in Local Search Just Got Harder

    August 14, 2015 by in SEO Search Influence Alumni - 2 comments

    Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. It’s really early to start dissecting this change, but I’m not seeing …
    Continue Reading >>

  • Law & Order SEO: Finding The Culprit Behind Your Decreased Organic Traffic

    January 02, 2015 by in SEO Search Influence Alumni - Leave a comment

    As digital marketers, we regularly analyze site traffic to ensure that our efforts are producing positive results. But what happens when you’re doing all the right things in your SEO campaign (high-quality website content, blogging, link-building, etc.) and your Google organic website traffic is consistently going down? 1) Traffic Deep-Dive …
    Continue Reading >>

  • 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

    September 19, 2014 by in News Search Influence Alumni - Leave a comment

    1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
    Continue Reading >>

  • Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!

    July 02, 2014 by in SEO Search Influence Alumni - Leave a comment

    Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
    Continue Reading >>

  • Has Panda 4.0 Got You Down?

    June 18, 2014 by in SEO Search Influence Alumni - 4 comments
    Sad Panda 4.0 Image - Search Influence

    Now that we are 4 weeks post-Panda 4.0, there is a decent amount of data to sift through and determine if a website got caught in the Panda filter. Panda is supposed to provide consumers with search results that are helpful to their needs. This means websites that have some …
    Continue Reading >>

  • Is Facebook No Longer Effective for Small Business?

    March 28, 2014 by in Social Media Search Influence Alumni - 4 comments

    It’s well known that Facebook is, by far, the largest and most successful social network in the world. Here are just a few of the astonishing statistics for this social giant: More than 1,310,000,000 (that’s 1.3 billion) active monthly Facebook users Over 680,000,000 active mobile Facebook users Number of users …
    Continue Reading >>

  • No really, … was there a Google update in January 2014?

    February 06, 2014 by in SEO Search Influence Alumni - 1 comment

    It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
    Continue Reading >>

  • How to Link Your AdWords and Webmaster Tools Accounts

    November 13, 2013 by in Industry Insights Jeanne Lobman - 1 comment

    Google recently announced a new feature in the “Dimensions Tab” of Google AdWords. Once you link your AdWords account to your Webmaster Tools account, you will be able to view the “Paid and Organic” data. This report shows you a variety of valuable information, including the organic keywords that are …
    Continue Reading >>

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