Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast

June 26th, 2023 by Ren Horst

higher education seo

On June 8, 2023, Paula Keller French, Director of Sales and Marketing at Search Influence, made her second appearance on SearchLab’s Suds & Search podcast to discuss higher education SEO.

Suds & Search is a weekly podcast that features digital marketing experts who have in-depth conversations on all things search.

In this episode, Paula and SearchLab Founder and CEO Mark Bealin sit down to discuss key takeaways from “Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities,” a collaborative study between Search Influence and UPCEA (University Professional and Continuing Education Association).


Paula French’s Feature on Suds & Search

“Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities” brought telling findings to the world of higher ed SEO.

During the 30-minute Suds & Search episode with Paula, Mark and listeners get an insider glimpse into the three-part research study, with a main focus on:

  • The importance of a solid higher education SEO strategy
  • How the higher ed target audience is rapidly changing
  • The impact of the Search Influence + UPCEA study on the current industry

“Search Influence partnered with the non-profit group UPCEA to generate the most comprehensive study I’m aware of for how higher ed institutions are handling their SEO,” said Mark Bealin. “The nice way to put it is that the study found that there’s a lot of opportunity.”

higher education seo

To get exclusive access to the research’s most impactful findings, download the full SEO research study here.

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higher education seo

Whether you’re new to SEO or need help refining your current strategy, Search Influence has the higher education digital marketing expertise to turn your most valuable prospects into enrolled students.

Get in touch with us today to see how you can optimize your institute’s fullest potential with the help of SEO.