Search Influence and UPCEA Present, “Higher Education SEO Research Study – How to Impact Your Enrollment”

April 25th, 2023 by Ivy Hamilton

UPCEA Research Webinar

About the Webinar:

Watch the recording here.

Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence.

UPCEA and Search Influence collaborated on a three-part higher education research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.

The research indicates that while higher education marketing leaders and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.

The webinar will cover how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.

Learning Objectives for the Higher Education Webinar:

  • The most significant findings from the research study
  • An understanding of the study’s implications on recruitment strategies
  • Recommendations for leveraging this critical opportunity to drive more students to your programs