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  • 5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges

    May 04, 2022 by in Higher Education Marketing Alison Zeringue - Leave a comment
    Higher ed marketer looking at marketing metrics

    When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
    Continue Reading >>

  • 4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy

    March 07, 2022 by in Higher Education Marketing, Industry Insights Lindsey Schultz - Leave a comment
    A person making charts and graphs on a computer

    Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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