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  • Search Influence and UPCEA Present, “Higher Education SEO Research Study – How to Impact Your Enrollment”

    April 25, 2023 by in Higher Education Marketing Ivy Hamilton - Leave a comment
    Webinar on Higher Education SEO presented by Search Influence and UPCEA

    About the Webinar: Watch the recording here. Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence. UPCEA and Search Influence collaborated …
    Continue Reading >>

  • 5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising

    October 25, 2022 by in Higher Education Marketing, Industry Insights Paula Keller French - Leave a comment
    Higher education marketing questions graphic

    Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
    Continue Reading >>

  • 5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges

    May 04, 2022 by in Higher Education Marketing Alison Zeringue - Leave a comment
    Higher ed marketer looking at marketing metrics

    When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
    Continue Reading >>

  • 4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy

    March 07, 2022 by in Higher Education Marketing, Industry Insights Lindsey Schultz - Leave a comment
    A person making charts and graphs on a computer

    Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
    Continue Reading >>

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