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Reconstruct the SEO Strategy of Your Medical Practice
A referral by a physician used to be the most common way people chose health care specialists. However, now patients are turning to Google and other search engines for health information and to select a physician. In fact, 62 percent of smartphone owners used their phone to search for information …
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The Infectious Spread of New gTLDs: Good For Your .Business?
Over the last year and a half, the Internet Corporation for Assigned Names and Numbers, or ICANN, has been releasing more than 1,300 new gTLDs, or generic top-level domains. During this time, there has been a growing conversation amongst business owners as to whether or not they should make the …
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Facebook Enters The Game of GIFs: A Feast For People, Not Pages
On May 29, Facebook confirmed that it would begin supporting animated GIFs! Up until this point, only Giphy GIFs could be used on Facebook, but they appeared like videos where you’d have to click a play button for the animation to start. For now, however, this new, universal GIF support …
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A D-Day Infographic: 15 Years at The National WWII Museum
Seventy-one years ago on June 6, 1944, hundreds of thousands of Allied troops landed along the beaches of Normandy, France to fight Nazi Germany. The D-Day invasion marked the beginning of the end of World War II, turning the tide against the Nazis. A D-Day Infographic On the anniversary of D-Day …
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Social Giving Success: An Intro to Online Marketing for P2P Fundraisers
Which do you trust more: an ad or a friend? The answer is pretty clear, right? At least that’s what many nonprofits think, and that’s why the face of fundraising has changed significantly over the past decade. Instead of just soliciting direct donations, we’re seeing more and more peer-to-peer, or …
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Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015
In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
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Don’t Give a Dang About a Bad Reputation: I’ve Got No Online Reputation
Reviews are essential to a successful business. Bad reviews can make or break a long-established business or a fledgling one. Companies have even sprung up to help combat bad online reputations. But what of the companies that have little or no online reputation at all? This scenario can be just …
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Five for Friday: Google’s Phantom Update Revealed, Remembering Sally Ride & More!
1. Google’s “Phantom Update” Is a “Quality Update” – Search Engine Land In early May, many people noticed significant ranking changes, which led to the rumor that Google had run a Panda update or a spam-related update. However, Google denied this, leaving many stumped by what could have mysteriously caused these …
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Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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3 Ways to Present Share-Worthy Visual Content
Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts …
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